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Summary of points covered
- A simple definition of a backlink and its use in SEO
- Why quality is always more important than quantity
- Criteria to consider when defining your link-building rhythm
- Concrete benchmarks for your type of site
- The risks of excessive backlink acquisition
- Safe techniques for good links
- Useful tools for tracking your backlinks
- Answers to frequently asked questions
What is a backlink?
A backlink is simply a link placed on another website that points to yours. It may seem trivial, but it's actually one of the pillars of SEO. Google, and search engines in general, see it as a signal of trust, like a recommendation.
The more relevant links you have pointing to your site, the greater your credibility. But not all backlinks are created equal.
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