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Contents

Summary of points covered

Clear definition of an SEO press release
Concrete benefits for your visibility
The ideal structure to adopt
SEO best practices
A concrete example to help you visualize
Tools for optimized copywriting

What is an SEO press release?

An SEO press release is a text that I write with two objectives in mind: to inform journalists of something new, while at the same time pleasing Google. To achieve this, I structure my ideas, take care with my keywords and ensure that the content meets both human and algorithmic expectations.

It's no longer just about announcing an event. It's about making it shine online. Thanks to SEO, the press release becomes a formidable digital marketing tool, and in my opinion, one that is too often underestimated.

Why publish an SEO-optimized press release?

Improving visibility By appearing on Google, your information reaches a wider audience.
Attracting backlinks The sites that relay the news link back to your site, reinforcing your authority.
Reinforce your image You become a reliable, professional and active source.
Share important news You retain control over your message, while delivering it effectively.