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What you will discover in this article
- The precise role of a freelance communications consultant
- Its main, varied and strategic missions
- Key skills for this profession
- General rates
- How to choose the right consultant or become one yourself
- Reasons why so many companies use them
- Testimonials to illustrate this profession in concrete terms
What is a freelance communications consultant?
A freelance communications consultant is an independent expert who advises, assists and sometimes works directly for companies in the field of communications. Unlike an employee or an agency, he or she works independently, with several clients, and adapts his or her methods to the specific needs of each.
It can be used in various types of communication: internal (among collaborators), external (vis-à-vis the public, partners, the press), or even digital (social networks, website, newsletters, etc.).
