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- Netlinking improves a site's visibility and credibility
- Backlinks are trust signals for Google
- There are several types of links to be aware of
- A netlinking strategy is built over the long term
- Some tools make it easier to track and analyze links
- Avoid common mistakes and follow the rules
Netlinking, an essential SEO lever
When I first became interested in SEO, I quickly realized that content wasn't everything. A key ingredient was missing: popularity. And that's where netlinking comes into play. Basically, it's all about getting backlinks, links, i.e. links from other sites that point to yours. For Google, these links are a sign of quality, rather like recommendations.
This leverage helps to improve the position of your pages in search results. It's not enough to write articles; other sites must also consider them interesting enough to refer to them. Netlinking is the strategy that links content and reputation.
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