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- Link juice is the value transmitted by a link between two pages.
- It plays a key role in a site's authority and visibility.
- Good internal meshing optimizes distribution
- Quality backlinks reinforce this link juice
- Certain factors reduce or block its diffusion
- Avoid errors such as broken links or poorly targeted links
What is link juice
I remember my early days in SEO, when this term seemed abstract to me. Yet link juice is a fundamental pillar of SEO. It's simply the value transmitted by a hypertext link from one page to another. This value influences the way Google perceives the relevance, reputation and quality of a piece of content.
Origin of the term
The word “juice” brings to mind a precious liquid shared between pages. This visual metaphor helps us understand that each link is a channel through which flows a form of energy, credibility and trust.
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