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Points to remember
- Internal linking makes it easier for Google to index your pages
- It improves navigation for your visitors
- A well thought-out strategy boosts the authority of your content
- Avoid over-optimization and unnecessary links
- Some tools can help you audit and improve your links
What is internal linking?
When I talk about internal linking, I'm referring to all the links created between the different pages of a single site. This makes it easier for visitors and Google alike to navigate the universe of your content.
This is not to be confused with external links, which are links to other sites. Both are important, but today I'd like to focus on what you can fully control internally.
Google attaches great importance to internal linking, as it helps it to understand the hierarchy of pages, to uncover deep, often overlooked content, and to better distribute authority throughout the site.
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