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Points to remember
- Link building relies in part on well-chosen anchor text.
- There are several types of anchors: exact, generic, brand-specific, etc.
- Improper use of anchor text can harm your SEO.
- Diversity and context are essential to maintaining a natural look.
- There are tools available that let you analyze and adjust your anchors effectively.
What is a link anchor in netlinking?
When I talk about a link anchor, I’m simply referring to the clickable text that a hyperlink is based on. You’ve probably come across it before—often underlined or highlighted—in online content.
But this short piece of text is more important than it seems. In a backlinking strategy, it helps search engines understand the topic of the page the link points to. In other words, the anchor text directly influences Google’s perception and, when used correctly, can improve your search rankings.
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