Link obfuscation: SEO practices to be aware of

obfuscation de liens
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  • Link obfuscation hides certain links from search engines
  • It can prevent loss of SEO juice or hide sponsored links
  • Several techniques are available: JavaScript, redirects, encoding
  • Google tolerates certain methods, but advises against excesses
  • Transparency, relevance and prudence are essential

What is link obfuscation?

I discovered link obfuscation while exploring ways of optimizing my pages without increasing their SEO impact. In short, it involves hiding certain links from the eyes of search engines, while leaving them visible and clickable for users. It may sound cunning, even devious, but in reality it's a commonly used technique - with care.

Please note that this is not cloaking. Cloaking, on the other hand, modifies content according to the visitor (robot or human), which Google severely condemns. Obfuscation, on the other hand, aims above all to avoid transferring popularity to certain outgoing links.