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Summary of points covered
- Clear definition of an SEO action
- The importance of a complete audit to start with
- Focus on technical optimizations
- Strategic content creation and enhancement
- Strengthening brand awareness through netlinking
- Regular performance monitoring for progress
What is an SEO action?
For me, an SEO action is any concrete improvement I implement on a site to make it more readable, faster and more relevant in the eyes of search engines. This involves a number of often interconnected levers.
It may involve correcting technical errors, writing a well-targeted blog post or seeking to obtain an inbound link from another site. It's in-depth work, sometimes repetitive, but always strategic.
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