Advertorial: mastering web infomercials

Summary of points covered

• Clear definition advertorial and its origins
• Essential differences with other advertising formats
• Real-life examples successful infomercials
• Notable advantages for brands
• Methodology to write one efficiently
• SEO optimization adapted to this type of content
• Common errors to be avoided at all costs
• Precise answers to the most frequently asked questions

Advertorial: definition and origin

When I first heard of an advertorial, I was a little puzzled. This word, a contraction of "advertising" and "editorial", refers to content that resembles a feature article, but which aims to promote, in a subtle way, a product, service or brand. It's not blatant advertising, but an enriched, almost journalistic editorial format.