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Summary of points covered
- Why it's crucial to analyze a website's keywords
- The different types of analysis possible
- Steps to follow for a pertinent analysis
- The best free and paid tools to use
- A practical example of an SEO audit
- Concrete best practices to improve your strategy
Why analyze a website's keywords?
When I'm working on a site, I always start by looking at the keywords. Why do I do this? Because it gives me a clear picture of what's already working, and more importantly, what's missing.
By analyzing keywords, you can :
- Understanding current positioning of your site in search engines
- Identify opportunities of untapped traffic
- Spy on your competitors' strategywhich can be very revealing
- Optimizing content to make them more visible
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