Guest article: boosting your online visibility

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Summary of points covered

  • Simple definition of a guest article
  • Reasons to publish on other blogs
  • Concrete steps to get started
  • Good practices to adopt
  • Common mistakes to avoid
  • Answers to frequently asked questions

What is a guest article?

A guest article is simply content that I write, but that I don't publish on my own site. I send it to another blog, related to my theme, and they publish it in my name. In exchange, I gain visibility and credibility, and often receive a link back to my site. This is what we call a win-win exchange.

For you, it can be a subtle but powerful way of making your voice heard where you're not yet present. And frankly, it's far more rewarding than it sounds.

Why publish guest articles?