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Contents

Summary of points covered

Understanding SEO and its benefits
Discover why it's essential for a website
Explore the three fundamental pillars of SEO
Know the most up-to-date techniques to apply
Using essential tools to make progress
Avoiding mistakes that ruin SEO efforts
A simple checklist to get you started
Answering your most frequently asked questions

What is SEO?

When I first discovered SEO, or natural search engine optimization, I didn't know where to start. But with a little curiosity, I quickly understood that it was all about making a site more visible on search engines, especially Google.

Its objective is simple: to ensure that a site appears in the top results. And the higher you are, the more visitors, and therefore customers or readers, you attract.