Author: José PEREZ

Backlinks have a major influence on your SEO. There are several reliable free tools for analyzing them. You can monitor your competitors free of charge. Each tool has its strengths, limitations and specific use cases. I give you my personal opinion and recommendations. Why I always keep an eye on my backlinks I'm convinced that backlinks are a...

SEO is essential for gaining visibility on Google It rests on three pillars: technique, content and popularity Search engines index and rank your site Creating useful, structured content is fundamental The right tools can help you progress I'm going to share with you here the basics of SEO, in full...

I explain what a marketing roadmap really is You'll learn why it's essential to your strategy I detail each step in building an effective one You'll discover the tools adapted to your needs I share concrete B2B and B2C examples I help you avoid the most common pitfalls...

SEO refers to all the techniques used to improve a site's ranking on Google. There are several types of SEO: on-page, off-page and technical. A concrete example will help you better visualize the actions to be taken Choosing the right keywords is essential Optimizing content and HTML tags is a key step Aspects of...

eReferer allows you to buy targeted referral traffic The service simulates traffic from known sites It can temporarily improve statistics SEO risks are significant in the long term More sustainable alternatives exist for generating traffic What is eReferer? I'm going to tell you about a platform that intrigues as much as it divides...

You don't need a degree to become a web copywriter. Mastering the language, SEO and adapting to customers is essential. Online or self-taught training courses are available to help you progress. There are numerous platforms for finding jobs or assignments. Freelance or salaried: to each his own mode of work according to his objectives....

Points to remember Link exchange is a way of boosting SEO through strategic backlinks. It has major advantages, but there are also risks to be avoided. You need to choose your partners carefully, and give priority to natural exchanges. Effective alternatives exist to diversify your netlinking strategy. Google tolerates link exchange, but...

Domain Authority (DA) is an SEO indicator invented by Moz. It evaluates a site's credibility on a scale of 1 to 100, and is not directly taken into account by Google. It allows you to compare your site with the competition. DA depends mainly on backlinks and their quality. There are other...

Understand the definition of digital marketing Discover its main objectives Explore the most effective channels Understand the benefits for your business Learn how to implement a simple strategy Digital marketing: what is it? I see digital marketing as a modern toolbox for anyone wishing to develop their...

Google is the cornerstone of modern digital marketing Google tools enable better targeting, analysis and optimization Google Ads and SEO are two essential pillars Simple mistakes can harm your performance Data tracking improves every stage of your strategy Understanding Google tools means greater efficiency Marketing...