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Summary of points covered
- Perform a complete site audit
- Work on your SEO for better visibility
- Optimize the site's technical performance
- Create relevant and engaging content
- Improve conversion rate
- Use effective promotional channels
Start with a complete audit of your site
Before rushing headlong into optimization, I've learned that you first need to know where your weaknesses lie. I always start with a complete audit. This helps me to see things more clearly and to take the right action, without spreading myself too thin.
- On-page SEO analysis I check tags, keywords and internal links
- Loading speed : I use tools like PageSpeed Insights or GTmetrix
- User experience I test navigation and mobile compatibility, and make sure everything runs smoothly.
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