Branded content ads: authentic advertising format

Summary of points covered

• Clear definition of branded content ad
• Concrete benefits for brands
• Technical operation on Meta
• Inspiring examples
• Steps to integrate this format into your strategy
• Best practices to adopt without delay
• Useful tools for efficient management

What is a branded content ad?

Let me get this straight: a branded content adis a hybrid advertising format, halfway between authentic content and targeted advertising. It's co-created by a brand and a creator, then distributed like an ad on Instagram or Facebook. You've probably already seen "Paid partnership at the top of a story or a reel. That's exactly what it is.

This type of content retains the natural aspect of a classic publication, while benefiting from the levers of advertising distribution. In other words, it's a double hit, provided you get it right.

Why use branded content ads?