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Summary of points covered
- Clear definition the online copywriting profession
- Benefits working with a copywriter
- Where and how find a good professional
- Essential criteria to make the right choice
- Average rates and tips for optimizing your budget
- Advice to become an online copywriter
What is an online copywriter?
Online copywriters are like architects of words. I see this profession as a subtle blend of persuasion, psychology and strategy.
Clear definition of the job
In concrete terms, a copywriter designs texts that incite action. Whether it's to buy, sign up, click or simply retain a message, they know how to play with words to convince.
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