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- SEO refers to all the techniques used to improve a site's ranking on Google.
- There are several types of SEO: on-page, off-page and technical.
- Here's a concrete example to help you visualize the actions to be taken
- Choosing the right keywords is essential
- Optimizing content and HTML tags is a key step
- Technical aspects such as loading time play an important role
- Backlinks and shares help build site authority
- A coherent strategy yields measurable results
What exactly is SEO?
I like to start with the basics. SEO, or Search Engine OptimizationSEO stands for "search engine optimization". It enables a site to appear higher in Google results, without having to pay for ads. There are three main pillars: the On-page SEOfor visible content; the Technical SEOwhich deals with the structure of the site; and the Off-page SEOwhich relies on its external popularity.
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