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- Let me explain what a marketing roadmap really is.
- You'll know why it's essential to your strategy
- I detail each step to build an efficient one
- You'll discover the right tools for your needs
- I share concrete B2B and B2C examples
- I'll help you avoid the most common pitfalls
What is a marketing roadmap?
First of all, I'd like to clarify what I mean by a “marketing roadmap”. It's a visual and strategic document that enables you to plan your marketing actions over time, in line with your overall objectives. It should not be confused with a simple marketing plan, which is often more static. Nor with an editorial calendar, which focuses on content publication. The roadmap, on the other hand, encompasses all of these and more.
It gives you an overview, highlights your priorities, and allows you to orchestrate the tasks of your marketing teams in a fluid, concerted way.
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