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- Understanding how Google ranks sites
- Effective keyword research
- Optimizing content with on-page SEO
- Improve the technical aspect of your site
- Getting quality backlinks
- Analyze results to improve
Understanding how Google ranks sites
Before diving headlong into optimizing my site, I wanted to understand what Google really expected. It's not enough to publish content. It has to respond precisely to a search intent. Google values pages that offer value, load quickly and are easy to navigate on mobile.
For you too, it starts with recognizing that the search engine doesn't favor the biggest sites, but the most relevant ones. Here's what I remember:
- Relevance : the content must meet the intention behind the request.
- Authority: the more your site is recommended by others (inbound links), the more credibility it gains.
- User experience : smooth navigation, reduced loading time, clear design.
- Mobile compatibility : Google favors adaptive sites.
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