Web influencer: role, types and how to become a pro

• A web influencer is a person who influences purchasing decisions or opinions on social networks.
• There are several types of influencersclassified by audience or theme.
• Their influence is real on consumer behavior.
• Brands collaborate with them to achieve specific marketing objectives.
• It's possible to become an influencer without millions of subscribers, but with authentic, targeted content.
• Transparency and ethics are now governed by law.

What is a web influencer?

When I speak of web influencers, I'm thinking of those people who, by dint of their publications on social networks, end up creating a special bond with their audience. Their voice counts, their opinion is often followed, sometimes even without question. But don't be fooled by the fact that they're not just posting pretty pictures or trendy videos: their role goes much further than that.