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- Web linking groups a site's internal and external links.
- It plays an essential role in SEO and online visibility
- Good internal linking improves navigation and positioning
- Netlinking boosts domain credibility and authority
- Powerful tools are available to analyze your linking
- Common mistakes can harm your SEO
- Applying best practices ensures a sustainable strategy
What is web linking?
When I first became interested in SEO, the term «web linking» seemed obscure. But in reality, it simply refers to all the links, internal or external, that point to a web page. These links form the invisible framework that supports a site's SEO.
There are two main types: the internal linking and the netlinking (or external linking). Each has a distinct role, but together they build a coherent SEO strategy.
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