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- Internal and external links influence SEO
- Backlinks boost your authority
- The choice of anchor text is crucial
- Dofollow and nofollow have distinct roles
- Good practices avoid penalties
What is a link in SEO?
Simply put, an SEO link is a passageway, a bridge between two web pages. I see it as an invisible thread that search engines use to explore, understand and rank content on the Internet. It can be an internal link, staying within the same site, or an external link, pointing elsewhere. Each link has a role to play, and using them well is already thinking strategy.
Why are links important for SEO?
You're probably wondering why these links deserve so much attention. Let me explain. Search engines, like Google, use links to discover new pages, assess their relevance and, above all, determine their authority.
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