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- Understanding SEO strategy
- Discover why SEO is crucial for your site
- Follow the key stages of a successful SEO strategy
- Applying best practices for long-term success
- Avoid common SEO mistakes
- Use the essential tools for optimal follow-up
- Answers to the most frequently asked questions about SEO
What is an SEO strategy?
When I talk about SEO strategy, I'm referring to a global action plan designed to improve a site's visibility in Google results. In short, it's a combination of technical, editorial and relational techniques designed to help you rank higher in the search engines.
I see SEO as a science of observation, logic and common sense. You have to analyze, test, adjust and then try again. And that's the richness of it.
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