Netlinking and social networks: a winning synergy

To remember from this article

• Backlinking remains essential for improving your SEO.
• Social media can indirectly generate backlinks.
• Each social media platform has its own advantages for link building.
• A few simple steps can help maximize your chances of getting your content shared.
• Avoid aggressive behavior and spam to maintain your credibility.
• There are tools available to track your social media links.

What is netlinking?

Link building is simply the art of obtaining external links pointing to your site. These links, known as backlinks, are viewed by search engines as votes of confidence. The more you have, the more credibility and visibility your site gains in search results.

It is important to distinguish between inbound links (links from other sites to yours) outbound links (links you create to other sites). The former are much more valuable for SEO.

What role do social media play in a backlinking strategy?