Netlinking platforms: a practical guide

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Points to remember

  • Netlinking platforms are used to buy sponsored backlinks in an organized way.
  • Quality is more important than quantity.
  • A clear process limits the risk of Google penalties.
  • The budget must be defined according to your objective and expected ROI.
  • Alternatives exist, such as manual outreach or digital press relations.

What is a netlinking platform?

When I say netlinking platform, I'm talking about a space where advertisers, like you, can get in touch with publishers to buy links. There are sponsored articles or discreet placements, always for a fee. It's not a place for Opaque PBN or low-cost link farms, but rather an organized market.

You could come across several types: spot marketplaces where you choose what you want, managed services where everything is taken care of, hybrid offers combining outreach and digital PR. What I like about these platforms is the clarity of the process, when they're done right.

Criteria for evaluating a netlinking platform

Quality of the publishers' catalog