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- I'll help you choose a TLD that's relevant, SEO-neutral and credible for users.
- I decide between EMD and brand, depending on your market, your ambitions and your risk tolerance.
- I clarify subdomain vs subfolder, to share authority, or isolate cleanly.
- I detail the technical settings of the domain, simple, crucial, often neglected.
- I give you a step-by-step migration method, with 1:1 mapping, and a rollback plan.
- I explain how to carefully exploit an expired domain, without falling into the pitfalls.
- I provide a quick, operational checklist, to be ticked off before going online.
- I answer recurring questions with my own opinion, without superfluous jargon.
The basics: what engines understand about a domain
When I say SEO domain name, I'm talking about identity, relevance signals and a technical foundation. A domain is different from a sub-domain, a sub-folder or a complete URL. Engines evaluate your content, your links, your mentions, then project this reputation onto the entire architecture. Authority’ isn't magic; it's earned through useful content, deserved links and a healthy history.
- Domain vs. subdomain vs. subfolder The domain is the root, the sub-domain isolates a zone (blog, help), and the sub-folder inherits the reputation.
- Off-page signals editorial backlinks, various anchors, brand mentions - everything counts, everything adds up.
- Recurring myths For example: the age of the domain is not a peremptory booster, a private WHOIS is not a problem in itself, but a toxic history can be.
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