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- I’ll clarify what a SEO service, its limitations, and your real areas of influence.
- I outline a concrete 90-day process that is pragmatic, measurable, and free of fluff.
- I can help you compare agencies and consultants, how to read a quote, and how to avoid pitfalls.
- I provide guidelines for rates, internal workload, and realistic expectations regarding deadlines.
- I offer KPIs useful resources, clear reporting, and case studies in Local, E-commerce, and B2B.
- I emphasize compliance requirements, the GDPR, and key guidelines to ensure long-term peace of mind.
What is an SEO service?
When I say SEO service, ... I focus on three key areas—simple yet demanding: website technology, content, and popularity. The scope of the project includes the audit, strategy, prioritized execution, ongoing monitoring, and finally, the transfer of skills. Let me emphasize: I make no promises of guaranteed rankings, no esoteric formulas—just a method, evidence, and iterative refinement.
Specific Objectives
- Increase a qualified organic traffic, non-branded, that converts.
- Generate leads or additional sales, with a lower cost per acquisition.
- Improve the user experience and speed to benefit both users and search engines.
Scope and Exclusions
- Included: audit, action plan, prioritized implementation, follow-up, training.
- Excluded: cloaking, networks of suspicious links, promises of a No. 1 ranking, and anything else that violates the guidelines.
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