{"id":239,"date":"2025-08-07T12:04:00","date_gmt":"2025-08-07T12:04:00","guid":{"rendered":"https:\/\/www.linkauthority.eu\/?p=239"},"modified":"2025-08-03T19:27:59","modified_gmt":"2025-08-03T19:27:59","slug":"action-seo","status":"publish","type":"post","link":"https:\/\/www.linkauthority.eu\/en\/action-seo\/","title":{"rendered":"SEO: key actions to boost your site"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Resume_des_points_abordes\" >Summary of points covered<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Quest-ce_quune_action_SEO\" >What is an SEO action?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Commencer_par_un_audit_SEO\" >Start with an SEO audit<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Analyse_des_performances\" >Performance analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Etude_des_mots-cles_et_du_contenu\" >Keyword and content analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Analyse_des_backlinks\" >Backlink analysis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Actions_SEO_techniques\" >Technical SEO actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Actions_sur_le_contenu\" >Actions on content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Developper_la_popularite_Netlinking\" >Develop popularity (Netlinking)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Suivre_et_mesurer_les_resultats\" >Monitor and measure results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Et_apres\" >What next?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Combien_de_temps_pour_des_resultats\" >How long does it take to get results?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.linkauthority.eu\/en\/action-seo\/#Le_SEO_cest_pour_toujours\" >Is SEO forever?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Resume_des_points_abordes\"><\/span>Summary of points covered<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><i>Clear definition of an SEO action<\/i><\/li>\n<li><i>The importance of a complete audit to start with<\/i><\/li>\n<li><i>Focus on technical optimizations<\/i><\/li>\n<li><i>Strategic content creation and enhancement<\/i><\/li>\n<li><i>Strengthening brand awareness through netlinking<\/i><\/li>\n<li><i>Regular performance monitoring for progress<\/i><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Quest-ce_quune_action_SEO\"><\/span>What is an SEO action?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For me, an SEO action is any concrete improvement I implement on a site to make it more readable, faster and more relevant in the eyes of search engines. This involves a number of often interconnected levers.<\/p>\n<p>It may involve correcting technical errors, writing a well-targeted blog post or seeking to obtain an inbound link from another site. It's in-depth work, sometimes repetitive, but always strategic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Commencer_par_un_audit_SEO\"><\/span>Start with an SEO audit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I always start with an audit. It's like an inventory of fixtures, a necessary step to understand where I am and where I can go. The audit reveals technical flaws, editorial shortcomings and lack of brand awareness.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analyse_des_performances\"><\/span>Performance analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Loading speed<\/strong> A slow site discourages visitors, and Google penalizes it.<\/li>\n<li><strong>Mobile compatibility<\/strong> Today, this is non-negotiable. The site must be fluid on smartphones.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Etude_des_mots-cles_et_du_contenu\"><\/span>Keyword and content analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>I look for keywords of interest to my target visitors.<\/li>\n<li>I'm analyzing whether the current content meets them correctly, or not at all.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Analyse_des_backlinks\"><\/span>Backlink analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Which websites mention mine?<\/li>\n<li>Are they of good quality? A few links can be enough if they're well chosen.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Actions_SEO_techniques\"><\/span>Technical SEO actions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Without a solid technical base, everything else is shaky. It's often a bit off-putting, but I find it very satisfying to solve, like a logical puzzle.<\/p>\n<ul>\n<li><strong>Improve speed<\/strong> by optimizing images, code and server.<\/li>\n<li><strong>Structuring URLs<\/strong> in a clear, short and legible manner.<\/li>\n<li><strong>Well-used HTML tags<\/strong> title, meta description, H1, H2... each tag has its role.<\/li>\n<li><strong>Mobile accessibility<\/strong> mobile: indispensable, especially since Google's mobile-first indexing.<\/li>\n<li><strong>robots.txt and sitemap.<\/strong> They tell search engines how to crawl the site.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Actions_sur_le_contenu\"><\/span>Actions on content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To be honest, content remains my favorite area. It allows you to express your expertise, meet the expectations of Internet users, and position yourself on targeted queries.<\/p>\n<ul>\n<li><strong>Keyword search<\/strong> relevant: I avoid words that are too generic, preferring specific expressions.<\/li>\n<li><strong>Optimized content creation<\/strong> Each page must add real value.<\/li>\n<li><strong>Regular updates<\/strong> content that lies dormant eventually disappears.<\/li>\n<li><strong>Enriched semantics<\/strong> I use linked terms (LSI) and build thematic cocoons.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Developper_la_popularite_Netlinking\"><\/span>Develop popularity (Netlinking)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I see netlinking as a vote of confidence. The more other sites talk about yours, the more credible you are in the eyes of the search engines.<\/p>\n<ul>\n<li><strong>Quality backlinks<\/strong> Better one link from a reputable site than ten dubious ones.<\/li>\n<li><strong>Link partnerships<\/strong> I sometimes exchange with partners in my field.<\/li>\n<li><strong>Specialist directories<\/strong> If they're serious, they can still have an impact.<\/li>\n<li><strong>Digital press relations<\/strong> A good article in an online medium is doubly beneficial.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Suivre_et_mesurer_les_resultats\"><\/span>Monitor and measure results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Without tracking, I'd be sailing blind. Data analysis allows me to understand what's working and adjust what's not.<\/p>\n<ul>\n<li><strong>Google Analytics<\/strong> to track visits, traffic sources and popular pages.<\/li>\n<li><strong>Google Search Console<\/strong> to analyze impressions, clicks and crawl errors.<\/li>\n<li><strong>Position monitoring<\/strong> to see if my keywords are rising or stagnating.<\/li>\n<li><strong>Continuous optimization<\/strong> : I never leave a site static; everything evolves.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Et_apres\"><\/span>What next?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There's nothing magical or instant about SEO. It requires patience, discipline and, above all, regularity. By applying these actions step by step, you create a solid foundation for lasting success in the search results.<\/p>\n<p>Keep in mind that every site is unique, and that there is no universal recipe. Test, adjust and be curious. You'll see, effort pays off.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Combien_de_temps_pour_des_resultats\"><\/span>How long does it take to get results?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first signs can appear within a few weeks. But for lasting gains, I often see a real change between 3 and 6 months.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Le_SEO_cest_pour_toujours\"><\/span>Is SEO forever?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, because everything changes. Google changes its rules, your competitors move on, and you have to stay relevant. It's a never-ending job, but an exciting one.<\/p>","protected":false},"excerpt":{"rendered":"<p>Summary of the points covered Clear definition of an SEO action Importance of a complete audit to get started Focus on technical optimizations Creation and improvement of strategic content Reinforcement of notoriety via netlinking Regular monitoring of performance to progress What is an SEO action? 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