{"id":257,"date":"2025-08-13T03:14:00","date_gmt":"2025-08-13T03:14:00","guid":{"rendered":"https:\/\/www.linkauthority.eu\/?p=257"},"modified":"2025-08-03T20:08:21","modified_gmt":"2025-08-03T20:08:21","slug":"analyse-mots-cles-site","status":"publish","type":"post","link":"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/","title":{"rendered":"Website keyword analysis: a simple and effective guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/#Resume_des_points_abordes\" >Summary of points covered<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/#Pourquoi_analyser_les_mots-cles_dun_site_web\" >Why analyze a website's keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/#Quels_types_danalyse_de_mots-cles_peut-on_faire\" >What types of keyword analysis can be performed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/#Etapes_pour_analyser_les_mots-cles_dun_site\" >Steps to analyze a site's keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/#Outils_pour_analyser_les_mots-cles_dun_site_web\" >Tools for website keyword analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/#Outils_gratuits\" >Free tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/#Outils_payants\" >Pay tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/#Exemple_pratique_analyse_des_mots-cles_dun_site_e-commerce\" >Practical example: keyword analysis for an e-commerce site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/#Bonnes_pratiques_pour_une_analyse_efficace\" >Best practices for efficient analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/#Questions_frequentes\" >Frequently asked questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/#Peut-on_analyser_les_mots-cles_dun_site_concurrent\" >Can you analyze a competitor's keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkauthority.eu\/en\/analyse-mots-cles-site\/#A_quelle_frequence_faut-il_analyser_ses_mots-cles\" >How often should you analyze your keywords?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Resume_des_points_abordes\"><\/span>Summary of points covered<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Why it's crucial to analyze a website's keywords<\/li>\n<li>The different types of analysis possible<\/li>\n<li>Steps to follow for a pertinent analysis<\/li>\n<li>The best free and paid tools to use<\/li>\n<li>A practical example of an SEO audit<\/li>\n<li>Concrete best practices to improve your strategy<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Pourquoi_analyser_les_mots-cles_dun_site_web\"><\/span>Why analyze a website's keywords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When I'm working on a site, I always start by looking at the keywords. Why do I do this? Because it gives me a clear picture of what's already working, and more importantly, what's missing.<\/p>\n<p>By analyzing keywords, you can :<\/p>\n<ul>\n<li><strong>Understanding current positioning<\/strong> of your site in search engines<\/li>\n<li><strong>Identify opportunities<\/strong> of untapped traffic<\/li>\n<li><strong>Spy on your competitors' strategy<\/strong>which can be very revealing<\/li>\n<li><strong>Optimizing content<\/strong> to make them more visible<\/li>\n<\/ul>\n<p>All this can really make a difference, especially if you're aiming for sustainable organic growth.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quels_types_danalyse_de_mots-cles_peut-on_faire\"><\/span>What types of keyword analysis can be performed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Each type of analysis has a specific purpose, and I recommend combining them for maximum impact.<\/p>\n<ul>\n<li><i>Internal Audit<\/i> I analyze the keywords present on my own site, to identify weak points.<\/li>\n<li><i>Competitive analysis<\/i> I observe competitor sites, to detect keywords I could target<\/li>\n<li><i>On-page optimization<\/i> I go through each page one by one, to improve its SEO.<\/li>\n<\/ul>\n<p>This work is sometimes tedious, but always useful.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Etapes_pour_analyser_les_mots-cles_dun_site\"><\/span>Steps to analyze a site's keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here's how I proceed, step by step. It's not complicated, just rigorous and methodical.<\/p>\n<ul>\n<li><strong>Define the objective<\/strong> analysis: internal audit, benchmarking or content strategy?<\/li>\n<li><strong>Select the right tool<\/strong> to your needs and budget<\/li>\n<li><strong>Export and filter<\/strong> data collected<\/li>\n<li><strong>Classify keywords<\/strong> by theme, search volume, difficulty<\/li>\n<li><strong>Spot opportunities<\/strong> through forgotten or under-exploited keywords<\/li>\n<\/ul>\n<p>I find that this approach makes the analysis much clearer, and above all more usable over time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Outils_pour_analyser_les_mots-cles_dun_site_web\"><\/span>Tools for website keyword analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There's a whole range of tools available. Some are free, others have to be paid for, but all can be useful if used properly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Outils_gratuits\"><\/span>Free tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Google Search Console<\/strong> ideal for seeing your real performance<\/li>\n<li><strong>Ubersuggest<\/strong> quick and easy, even if limited without subscription<\/li>\n<li><strong>Keyword Surfer<\/strong> Chrome extension for quick searches<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Outils_payants\"><\/span>Pay tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>SEMrush<\/strong> comprehensive audit and competitive analysis tool<\/li>\n<li><strong>Ahrefs<\/strong> powerful tool for finding the keywords used by your rivals<\/li>\n<li><strong>Ranxplorer<\/strong> interesting for French sites<\/li>\n<li><strong>SE Ranking<\/strong> good value for money<\/li>\n<\/ul>\n<p>Personally, I often use a mix of free and paid tools, depending on the project.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exemple_pratique_analyse_des_mots-cles_dun_site_e-commerce\"><\/span>Practical example: keyword analysis for an e-commerce site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let's say I had to analyze a site selling sports shoes. Here's how I'd go about it:<\/p>\n<ul>\n<li>I launch an audit with SEMrush to identify keywords that generate traffic<\/li>\n<li>I filter by volume, relevance and search intent<\/li>\n<li>I've noticed that some pages don't exploit keywords linked to specific brands<\/li>\n<li>I recommend creating better optimized product sheets, with long-tail keywords.<\/li>\n<\/ul>\n<p>This is a good example of how to turn data into concrete action.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonnes_pratiques_pour_une_analyse_efficace\"><\/span>Best practices for efficient analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Over time, I've learned that certain practices really do make a difference.<\/p>\n<ul>\n<li><strong>Focus on the long tail<\/strong> less competition, but highly qualified visitors<\/li>\n<li><strong>Avoid cannibalization<\/strong> each page must target a main keyword<\/li>\n<li><strong>Update your analysis<\/strong> every few months to stay relevant<\/li>\n<li><strong>Combine keywords<\/strong> search intentions: informational, transactional, navigational<\/li>\n<\/ul>\n<p>These tips can help you avoid mistakes and make your work more strategic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Questions_frequentes\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Peut-on_analyser_les_mots-cles_dun_site_concurrent\"><\/span>Can you analyze a competitor's keywords?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, I do. I often do it with Ahrefs or SEMrush. This allows me to see which queries are bringing them traffic, and adjust my own strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_quelle_frequence_faut-il_analyser_ses_mots-cles\"><\/span>How often should you analyze your keywords?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I recommend an analysis every 3 to 6 months. That's enough time to track developments, spot trends, or adapt to Google updates.<\/p>","protected":false},"excerpt":{"rendered":"<p>Summary of points covered Why it's crucial to analyze a website's keywords The different types of analysis possible The steps to follow for a relevant analysis The best free and paid tools to use A practical example of an SEO audit Concrete best practices to improve your strategy Why analyze a website's keywords...<\/p>","protected":false},"author":1,"featured_media":259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"","rank_math_description":"Analyse mots cl\u00e9s site \u2b50 Apprenez \u00e0 auditer, espionner la concurrence et optimiser vos pages avec les bons outils pour booster votre visibilit\u00e9.","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","saswp_custom_schema_field":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/comments?post=257"}],"version-history":[{"count":0,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media\/259"}],"wp:attachment":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media?parent=257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/categories?post=257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/tags?post=257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}