{"id":281,"date":"2025-08-21T05:55:00","date_gmt":"2025-08-21T05:55:00","guid":{"rendered":"https:\/\/www.linkauthority.eu\/?p=281"},"modified":"2025-08-03T21:43:50","modified_gmt":"2025-08-03T21:43:50","slug":"audit-seo-2024","status":"publish","type":"post","link":"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/","title":{"rendered":"SEO 2024 audit: boost your web visibility"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Resume_des_points_abordes\" >Summary of points covered<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Quest-ce_quun_audit_SEO_en_2024\" >What is an SEO audit in 2024?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Pourquoi_realiser_un_audit_SEO_regulierement\" >Why carry out an SEO audit on a regular basis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Les_differents_types_daudit_SEO\" >The different types of SEO audit<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Audit_SEO_technique\" >Technical SEO audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Audit_semantique_contenu\" >Semantic audit (content)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Audit_de_popularite_backlinks\" >Backlinks audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Audit_mobile_et_UX\" >Mobile and UX audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Audit_SEO_local\" >Local SEO audit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Etapes_cles_dun_audit_SEO_en_2024\" >Key stages of an SEO audit in 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Outils_indispensables_pour_un_audit_SEO_en_2024\" >Essential tools for an SEO audit in 2024<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Erreurs_frequentes_a_eviter_lors_dun_audit_SEO\" >Common mistakes to avoid during an SEO audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Checklist_daudit_SEO_2024_PDF_a_telecharger\" >SEO 2024 audit checklist (PDF download)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Audit_SEO_le_faire_soi-meme_faire_appel_a_un_freelance_ou_une_agence\" >SEO audit: do it yourself, use a freelancer or an agency?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.linkauthority.eu\/en\/audit-seo-2024\/#Derniers_conseils_pour_bien_demarrer\" >Final tips for getting started<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Resume_des_points_abordes\"><\/span>Summary of points covered<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Definition<\/strong> an SEO audit in 2024<\/li>\n<li><strong>Reasons<\/strong> regular audits<\/li>\n<li><strong>Types of audit<\/strong> (technical, content, backlinks...)<\/li>\n<li><strong>Detailed steps<\/strong> for a complete audit<\/li>\n<li><strong>Tools<\/strong> essential in 2024<\/li>\n<li><strong>Mistakes to avoid<\/strong> and practical checklist<\/li>\n<li><strong>Do it yourself or delegate<\/strong> how to choose<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Quest-ce_quun_audit_SEO_en_2024\"><\/span>What is an SEO audit in 2024?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When I say SEO audit, I mean a thorough examination of your site's health on the search engines. In 2024, Google is no longer satisfied with keywords. It demands quality, relevance and an impeccable user experience.<\/p>\n<p>Core Web Vitals, EEAT (Expertise, Experience, Authority, Reliability) and mobile compatibility have become essential. An SEO audit enables you to identify the obstacles to your visibility, but above all to build a solid strategy, adapted to the times.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pourquoi_realiser_un_audit_SEO_regulierement\"><\/span>Why carry out an SEO audit on a regular basis?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may be wondering why we keep coming back to this work? At first, I too thought that a single audit was enough. But Google's algorithm is constantly evolving. And your site, too, changes over time.<\/p>\n<p>An audit allows you to adapt your strategy, correct technical errors, improve content, enhance UX, and avoid losing hard-won positions. It helps you stay one step ahead, without chasing after your competitors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Les_differents_types_daudit_SEO\"><\/span>The different types of SEO audit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Audit_SEO_technique\"><\/span>Technical SEO audit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here, I make sure that everything to do with site structure works well: loading speed, indexing, architecture, security. A slow or poorly optimized site slows down your SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Audit_semantique_contenu\"><\/span>Semantic audit (content)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content is the sinews of war. I check that it's relevant, unique, well-structured, and that it really meets the search intent. It's no longer enough to write for Google, you have to write for your visitors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Audit_de_popularite_backlinks\"><\/span>Backlinks audit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Inbound links are votes of confidence. But they still have to be of high quality. So I evaluate the toxicity, diversity and relevance of backlinks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Audit_mobile_et_UX\"><\/span>Mobile and UX audit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google now favors mobile-first indexing. A site that isn't optimized for smartphones is bound to lose visibility. So I examine ergonomics, navigation and loading times on cell phones.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Audit_SEO_local\"><\/span>Local SEO audit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you run a local business, it's crucial to appear on Google Maps, to have a well-optimized Google Business listing, and to have customer reviews. This audit is for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Etapes_cles_dun_audit_SEO_en_2024\"><\/span>Key stages of an SEO audit in 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Technical analysis<\/strong> loading times, indexing, 404 errors<\/li>\n<li><strong>Content analysis<\/strong> keywords, relevance, cannibalization<\/li>\n<li><strong>Backlink analysis<\/strong> quantity, quality, disavowal<\/li>\n<li><strong>UX and mobile analysis<\/strong> responsive design, accessibility<\/li>\n<li><strong>Competitive benchmark<\/strong> Where do your rivals stand?<\/li>\n<li><strong>Recommendations<\/strong> Prioritize according to impact and resources<\/li>\n<\/ul>\n<p>I apply these steps systematically. They provide a complete picture of what's going well, and above all of what needs to be improved quickly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Outils_indispensables_pour_un_audit_SEO_en_2024\"><\/span>Essential tools for an SEO audit in 2024<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You don't need every tool on the market, but some are a must:<\/p>\n<ul>\n<li><strong>Google Search Console<\/strong> for indexing analysis<\/li>\n<li><strong>Google Analytics 4<\/strong> to understand visitor behavior<\/li>\n<li><strong>Screaming Frog<\/strong> for crawling and analyzing pages<\/li>\n<li><strong>Semrush \/ Ahrefs<\/strong> for backlink audits and keyword research<\/li>\n<li><strong>PageSpeed Insights<\/strong> for technical performance<\/li>\n<li><strong>OnCrawl or Botify<\/strong> for high-volume sites<\/li>\n<\/ul>\n<p>Personally, I use several of them to complement each other. Each tool brings a different viewpoint, which is useful for cross-referencing in order to be more precise in my analyses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Erreurs_frequentes_a_eviter_lors_dun_audit_SEO\"><\/span>Common mistakes to avoid during an SEO audit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I still see a lot of recurring mistakes. Here are a few you should avoid:<\/p>\n<ul>\n<li><i>Ignore user data<\/i> what your visitors do is as important as your content<\/li>\n<li><i>Neglecting internal links<\/i> They help structure navigation and meshing.<\/li>\n<li><i>Not prioritizing actions<\/i> not everything has the same impact<\/li>\n<li><i>Focusing solely on technique<\/i> content remains king<\/li>\n<\/ul>\n<p>These are often small details, but put together they can make a huge difference.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Checklist_daudit_SEO_2024_PDF_a_telecharger\"><\/span>SEO 2024 audit checklist (PDF download)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I like to have a clear guide at hand. That's why I've come up with an easy-to-follow checklist:<\/p>\n<ul>\n<li>Test your site's speed<\/li>\n<li>Analyze your main pages<\/li>\n<li>Identify zombie pages<\/li>\n<li>Check your backlinks<\/li>\n<li>Compare yourself to 3 competitors<\/li>\n<li>Prioritize each action to be taken<\/li>\n<\/ul>\n<p>Print it out and tick off as you go along - it's practical, quick and efficient.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Audit_SEO_le_faire_soi-meme_faire_appel_a_un_freelance_ou_une_agence\"><\/span>SEO audit: do it yourself, use a freelancer or an agency?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Good question. I've tested all three solutions. If you're just starting out, calling in a professional will save you precious time. But it comes at a cost.<\/p>\n<p>Do it yourself? Yes, if you like learning, testing and have the time. A freelance is a good compromise: expertise, flexibility, and often more affordable rates than an agency.<\/p>\n<p>It all depends on your budget, but above all on your objective. Do you want to learn or simply delegate?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Derniers_conseils_pour_bien_demarrer\"><\/span>Final tips for getting started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An SEO audit isn't just a status report. It's a strategic springboard for getting your site off the ground. Take the time to do it seriously, to document each step, and above all, to act on it.<\/p>\n<p>In 2024, SEO rewards regularity, relevance and anticipation. Be rigorous, stay curious, and you'll see the results follow.<\/p>","protected":false},"excerpt":{"rendered":"<p>R\u00e9sum\u00e9 des points abord\u00e9s D\u00e9finition d\u2019un audit SEO en 2024 Raisons de faire un audit r\u00e9guli\u00e8rement Types d\u2019audits (technique, contenu, backlinks&#8230;) \u00c9tapes d\u00e9taill\u00e9es \u00e0 suivre pour un audit complet Outils indispensables en 2024 Erreurs \u00e0 \u00e9viter et checklist pratique Faire soi-m\u00eame ou d\u00e9l\u00e9guer : comment choisir Qu\u2019est-ce qu\u2019un audit SEO en 2024 ? Quand je&#8230;<\/p>","protected":false},"author":1,"featured_media":283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"","rank_math_description":"Audit SEO 2024 \u2b50 d\u00e9couvrez les \u00e9tapes cl\u00e9s, outils, erreurs \u00e0 \u00e9viter et comment optimiser votre site efficacement selon les exigences actuelles.","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","saswp_custom_schema_field":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/comments?post=281"}],"version-history":[{"count":0,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media\/283"}],"wp:attachment":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media?parent=281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/categories?post=281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/tags?post=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}