{"id":389,"date":"2025-09-26T08:07:00","date_gmt":"2025-09-26T08:07:00","guid":{"rendered":"https:\/\/www.linkauthority.eu\/?p=389"},"modified":"2025-08-04T07:20:08","modified_gmt":"2025-08-04T07:20:08","slug":"copywriter-en-ligne","status":"publish","type":"post","link":"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/","title":{"rendered":"Online copywriters: choosing the right one is easy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Resume_des_points_abordes\" >Summary of points covered<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Quest-ce_quun_copywriter_en_ligne\" >What is an online copywriter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Definition_claire_du_metier\" >Clear definition of the job<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Difference_entre_copywriting_content_writing_et_storytelling\" >The difference between copywriting, content writing and storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Domaines_dapplication_emails_landing_pages_pubs_etc\" >Areas of application: emails, landing pages, ads, etc.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Pourquoi_faire_appel_a_un_copywriter_en_ligne\" >Why use an online copywriter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Booster_les_conversions_et_les_ventes\" >Boost conversions and sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Ameliorer_la_notoriete_et_limage_de_marque\" >Improve brand awareness and image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Gagner_du_temps_et_obtenir_un_message_clair\" >Save time and get a clear message<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Ou_trouver_un_bon_copywriter_en_ligne\" >Where can I find a good copywriter online?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Plateformes_specialisees_Malt_Fiverr_5euros_Upwork_etc\" >Specialized platforms (Malt, Fiverr, 5euros, Upwork, etc.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Reseaux_sociaux_professionnels_LinkedIn\" >Professional social networks (LinkedIn)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Recommandations_et_bouche-a-oreille\" >Recommendations and word-of-mouth<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Comment_choisir_le_bon_copywriter\" >How to choose the right copywriter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Evaluer_son_portfolio_et_son_style\" >Evaluating your portfolio and style<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Verifier_ses_specialisations_SEO_email_pub_etc\" >Check your specializations (SEO, email, advertising, etc.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Considerer_ses_tarifs_et_son_mode_de_collaboration\" >Consider your rates and how you work together<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Combien_coute_un_copywriter_en_ligne\" >How much does an online copywriter cost?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Fourchettes_de_prix_selon_les_types_de_missions\" >Price ranges by type of assignment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Facteurs_qui_influencent_le_tarif_experience_expertise_delais\" >Factors influencing pricing (experience, expertise, lead times)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Conseils_pour_etablir_un_bon_rapport_qualiteprix\" >Tips for getting the best value for your money<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Comment_devenir_copywriter_en_ligne\" >How do I become an online copywriter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Competences_a_developper\" >Skills to develop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Formations_recommandees_gratuites_et_payantes\" >Recommended training courses (free and paid)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Construire_son_portfolio_et_trouver_ses_premiers_clients\" >Build your portfolio and find your first customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.linkauthority.eu\/en\/copywriter-en-ligne\/#Derniers_conseils_a_retenir\" >Final tips to remember<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Resume_des_points_abordes\"><\/span>Summary of points covered<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Clear definition<\/strong> the online copywriting profession<\/li>\n<li><strong>Benefits<\/strong> working with a copywriter<\/li>\n<li><strong>Where and how<\/strong> find a good professional<\/li>\n<li><strong>Essential criteria<\/strong> to make the right choice<\/li>\n<li><strong>Average rates<\/strong> and tips for optimizing your budget<\/li>\n<li><strong>Advice<\/strong> to become an online copywriter<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Quest-ce_quun_copywriter_en_ligne\"><\/span>What is an online copywriter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Online copywriters are like architects of words. I see this profession as a subtle blend of persuasion, psychology and strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Definition_claire_du_metier\"><\/span>Clear definition of the job<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In concrete terms, a copywriter designs texts that incite action. Whether it's to buy, sign up, click or simply retain a message, they know how to play with words to convince.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Difference_entre_copywriting_content_writing_et_storytelling\"><\/span>The difference between copywriting, content writing and storytelling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Visit <i>copywriting<\/i>is the art of selling with words. The <i>content writing<\/i>is aimed more at informing or educating, often through articles or guides. As for the <i>storytelling<\/i>It's all about telling a captivating story to create an emotional bond. These disciplines intersect, but each has its own specificity.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Domaines_dapplication_emails_landing_pages_pubs_etc\"><\/span>Areas of application: emails, landing pages, ads, etc.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Copywriting is everywhere: on sales pages, in your emails, your ads, your social networks. It's a chameleon-like discipline, adaptable to any digital medium.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pourquoi_faire_appel_a_un_copywriter_en_ligne\"><\/span>Why use an online copywriter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hiring a copywriter isn't a luxury, it's a strategic investment. Here's why it often pays off.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Booster_les_conversions_et_les_ventes\"><\/span>Boost conversions and sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Good copy can turn a simple visitor into a loyal customer. The copywriter knows how to create that little psychological trigger for action.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ameliorer_la_notoriete_et_limage_de_marque\"><\/span>Improve brand awareness and image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The right words, well chosen, can shape your online reputation. Copywriting gives your brand a voice, a personality that sets you apart.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gagner_du_temps_et_obtenir_un_message_clair\"><\/span>Save time and get a clear message<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you're short of time or inspiration, having a professional at your side is a real relief. He clarifies your ideas and makes them powerful.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ou_trouver_un_bon_copywriter_en_ligne\"><\/span>Where can I find a good copywriter online?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There's no need to search blindly. There are many ways to find reliable, competent talent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Plateformes_specialisees_Malt_Fiverr_5euros_Upwork_etc\"><\/span>Specialized platforms (Malt, Fiverr, 5euros, Upwork, etc.)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These platforms bring together a wide range of profiles, opinions and work examples. They make it easy to compare rates and skills.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reseaux_sociaux_professionnels_LinkedIn\"><\/span>Professional social networks (LinkedIn)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LinkedIn is a goldmine. With just a few clicks, you can view career paths, publications and even interact directly with active copywriters.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Recommandations_et_bouche-a-oreille\"><\/span>Recommendations and word-of-mouth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nothing beats the advice of a friend or colleague. If someone recommends a copywriter to you, it's often a good sign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comment_choisir_le_bon_copywriter\"><\/span>How to choose the right copywriter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Choosing a copywriter is like choosing a dance partner: they need to understand you and know how to show you off.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Evaluer_son_portfolio_et_son_style\"><\/span>Evaluating your portfolio and style<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First of all, take a look at what he's already written. Do you like his tone? Does he seem versatile? That's a good place to start.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Verifier_ses_specialisations_SEO_email_pub_etc\"><\/span>Check your specializations (SEO, email, advertising, etc.)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some copywriters are SEO experts, others shine in email marketing. It's important that their strengths match your needs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Considerer_ses_tarifs_et_son_mode_de_collaboration\"><\/span>Consider your rates and how you work together<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Price counts, of course, but so does the fluidity of the collaboration. Are they responsive, organized and good listeners? That makes all the difference.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Combien_coute_un_copywriter_en_ligne\"><\/span>How much does an online copywriter cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prices vary widely, but I'll give you a clearer idea. This will help you define a realistic budget.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fourchettes_de_prix_selon_les_types_de_missions\"><\/span>Price ranges by type of assignment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An email costs between \u20ac50 and \u20ac200. A landing page can cost from \u20ac150 to \u20ac1,000, depending on its complexity. A complete campaign is another world.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facteurs_qui_influencent_le_tarif_experience_expertise_delais\"><\/span>Factors influencing pricing (experience, expertise, lead times)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An experienced copywriter will charge more, but will often deliver faster and more effectively. Time, quality and specialization directly influence price.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conseils_pour_etablir_un_bon_rapport_qualiteprix\"><\/span>Tips for getting the best value for your money<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avoid choosing on price alone. A low price may conceal a lack of professionalism. Analyze the relationship between the quality of texts delivered, communication and responsiveness.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comment_devenir_copywriter_en_ligne\"><\/span>How do I become an online copywriter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you're a creative soul who likes to persuade, and you're drawn to words, this could be the job for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competences_a_developper\"><\/span>Skills to develop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You have to love writing, of course, but also understand the mechanisms of persuasion, marketing issues and how to adapt to different audiences.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Formations_recommandees_gratuites_et_payantes\"><\/span>Recommended training courses (free and paid)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are online courses, specialized blogs and even paid certifications. Some programs are highly practical, others more theoretical. It's up to you to decide which suits you best.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Construire_son_portfolio_et_trouver_ses_premiers_clients\"><\/span>Build your portfolio and find your first customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Get started by creating fictitious examples or offering your services at a reduced rate. Your portfolio is your business card, and it should speak for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Derniers_conseils_a_retenir\"><\/span>Final tips to remember<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Online copywriting is a valuable skill, both creative and strategic. Whether you're looking to hire one or become one, keep in mind that it's not just about writing beautifully. It's about understanding the needs, emotions and objectives of those you're addressing. And that, in my opinion, is where the magic of the craft lies.<\/p>","protected":false},"excerpt":{"rendered":"<p>Summary of topics Clear definition of the online copywriting profession Advantages of working with a copywriter Where and how to find a good professional Essential criteria for making the right choice Average rates and tips for optimizing your budget Tips for becoming an online copywriter What is an online copywriter? An online copywriter is...<\/p>","protected":false},"author":1,"featured_media":391,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"","rank_math_description":"Copywriter en ligne \u2b50 D\u00e9couvrez son r\u00f4le, ses tarifs, comment le choisir ou le devenir, et ce qu\u2019il peut apporter \u00e0 votre strat\u00e9gie digitale.","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","saswp_custom_schema_field":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/comments?post=389"}],"version-history":[{"count":0,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media\/391"}],"wp:attachment":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media?parent=389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/categories?post=389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/tags?post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}