{"id":407,"date":"2025-10-02T06:47:00","date_gmt":"2025-10-02T06:47:00","guid":{"rendered":"https:\/\/www.linkauthority.eu\/?p=407"},"modified":"2025-08-04T09:46:51","modified_gmt":"2025-08-04T09:46:51","slug":"dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo","status":"publish","type":"post","link":"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/","title":{"rendered":"SEO: weight of links, which are the strongest?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/#Resume_des_points_abordes\" >Summary of points covered<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/#Quest-ce_que_le_netlinking\" >What is netlinking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/#Types_de_liens_en_SEO\" >Types of links in SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/#Liens_dofollow\" >Dofollow links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/#Liens_nofollow\" >Nofollow links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/#Liens_sponsorises_ou_UGC\" >Sponsored links or UGC<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/#Quels_facteurs_determinent_le_poids_dun_lien\" >What factors determine the weight of a link?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/#Quel_est_le_lien_le_plus_puissant_en_SEO\" >What's the most powerful link in SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/#Bonnes_pratiques_pour_obtenir_des_liens_puissants\" >Best practices for powerful links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/#Un_lien_nofollow_est-il_completement_inutile\" >Is a nofollow link completely useless?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkauthority.eu\/en\/dans-une-strategie-de-netlinking-quel-est-le-lien-qui-a-le-plus-de-poids-en-seo\/#Combien_de_liens_faut-il_pour_bien_se_positionner\" >How many links do you need to rank well?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Resume_des_points_abordes\"><\/span>Summary of points covered<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Defining netlinking and its role in SEO<\/li>\n<li>Differences between link types: dofollow, nofollow, sponsored, UGC<\/li>\n<li>Factors influencing link strength<\/li>\n<li>Characteristics of the most effective link<\/li>\n<li>Tips for obtaining powerful backlinks<\/li>\n<li>Answers to frequently asked questions about SEO links<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Quest-ce_que_le_netlinking\"><\/span>What is netlinking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    I often talk to you about SEO optimization, but today let's focus on a particularly strategic lever: netlinking.<br \/>\n    Simply put, it's the act of obtaining links pointing to your site from other sites. These links are also known as backlinks,<br \/>\n    are votes of confidence. Google interprets them as signs that your content is worth promoting. Sounds simple enough,<br \/>\n    but in reality, not all links have the same value.\n  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_de_liens_en_SEO\"><\/span>Types of links in SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Liens_dofollow\"><\/span>Dofollow links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    Ah, the famous dofollow links! They're the most coveted. And why? Because they transmit what's known as <i>link juice<\/i>,<br \/>\n    otherwise known as \u00abSEO juice\u00bb. They have a direct impact on your ranking. If you get a dofollow link from an authority site,<br \/>\n    in a relevant context, you can see a real improvement in your visibility.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Liens_nofollow\"><\/span>Nofollow links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    Nofollow links, on the other hand, don't officially send any SEO juice. That said, I don't recommend ignoring them altogether.<br \/>\n    They can generate traffic, improve your brand awareness, and balance your link profile to look more natural.<br \/>\n    In SEO, subtlety often pays off better than brutality.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Liens_sponsorises_ou_UGC\"><\/span>Sponsored links or UGC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    When you buy a link or a user generates one (in a forum, for example), it must be tagged \u00absponsored\u00bb or \u00abugc\u00bb.<br \/>\n    Google considers them to have a reduced weight, which is normal. That said, in certain contexts (partnership, PR campaign),<br \/>\n    these links are still useful. You just have to understand their limits.\n  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quels_facteurs_determinent_le_poids_dun_lien\"><\/span>What factors determine the weight of a link?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    It's obvious that not all links are created equal. But how do you know if a link is powerful? Here are the criteria<br \/>\n    I always take into account :\n  <\/p>\n<ul>\n<li><strong>Referring site authority<\/strong> the more recognized the site, the more valuable the link<\/li>\n<li><strong>Thematic relevance<\/strong> a link from a site in the same universe carries much more weight<\/li>\n<li><strong>Link position<\/strong> a link in the body of the text is worth much more than a link in the footer<\/li>\n<li><strong>Anchor text<\/strong> the anchor must be natural, but optimized<\/li>\n<li><strong>Number of outbound links<\/strong> one page linking to 50 sites dilutes value<\/li>\n<li><strong>Page depth<\/strong> a link from a page close to home is generally stronger<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Quel_est_le_lien_le_plus_puissant_en_SEO\"><\/span>What's the most powerful link in SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    If I had to define the perfect SEO link, it would be a dofollow link, inserted naturally in an article paragraph,<br \/>\n    on a recognized site in the same field as yours, with an optimized anchor, not too long, and above all...<br \/>\n    not drowned in a sea of other links.\n  <\/p>\n<p>\n    This kind of link is rare, but that's precisely what makes it so valuable. It acts as a strong editorial recommendation,<br \/>\n    and Google loves it.\n  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonnes_pratiques_pour_obtenir_des_liens_puissants\"><\/span>Best practices for powerful links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    Building a good backlink profile takes time, I grant you. But with rigor and a little creativity,<br \/>\n    it's perfectly feasible. Here are the practices I recommend:\n  <\/p>\n<ul>\n<li>Write original, value-added content<\/li>\n<li>Guest blog on influential sites in your sector<\/li>\n<li>Forging partnerships with content publishers<\/li>\n<li>Collaborate with journalists via the digital press<\/li>\n<li>Avoid general directories or dubious link networks<\/li>\n<\/ul>\n<p>\n    A sustainable SEO strategy is built on solid foundations. There's no need to look for quantity. What counts is<br \/>\n    intention, consistency and quality.\n  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Un_lien_nofollow_est-il_completement_inutile\"><\/span>Is a nofollow link completely useless?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    Absolutely not. It may very well bring you visitors, visibility, and enrich your link profile.<br \/>\n    It's part of a natural strategy.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Combien_de_liens_faut-il_pour_bien_se_positionner\"><\/span>How many links do you need to rank well?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    It's a question I'm often asked, but the answer is: it depends. On certain keywords with little competition,<br \/>\n    a few good links may suffice. On highly competitive queries, you'll need a lot more... but still quality links.\n  <\/p>\n<p>\n    In SEO, links aren't just another tool. They are the expression of your reputation<br \/>\n    on the web. By focusing on relevant, powerful backlinks that are well-integrated into your overall strategy, you're laying the groundwork for your site's success.<br \/>\n    the foundations of a sustainable positioning. And in my opinion, that's the real goal.\n  <\/p>","protected":false},"excerpt":{"rendered":"<p>Summary of points covered Definition of netlinking and its role in SEO Differences between link types: dofollow, nofollow, sponsored, UGC Factors influencing link strength Characteristics of the most effective link Tips for obtaining powerful backlinks Answers to frequently asked questions about SEO links What is netlinking?...<\/p>","protected":false},"author":1,"featured_media":409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"","rank_math_description":"SEO : d\u00e9couvrez quel lien est le plus puissant \u26a1 et comment l\u2019obtenir pour am\u00e9liorer votre positionnement sur Google de fa\u00e7on durable et strat\u00e9gique.","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","saswp_custom_schema_field":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/comments?post=407"}],"version-history":[{"count":0,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media\/409"}],"wp:attachment":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media?parent=407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/categories?post=407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/tags?post=407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}