{"id":423,"date":"2025-10-07T18:20:00","date_gmt":"2025-10-07T18:20:00","guid":{"rendered":"https:\/\/www.linkauthority.eu\/?p=423"},"modified":"2025-08-04T10:47:03","modified_gmt":"2025-08-04T10:47:03","slug":"digital-marketing-quest-ce-que-cest","status":"publish","type":"post","link":"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/","title":{"rendered":"Digital marketing: definition, channels and strategies"},"content":{"rendered":"<ul>\n<li><strong>Understanding the definition of digital marketing<\/strong><\/li>\n<li><strong>Discover your main objectives<\/strong><\/li>\n<li><strong>Exploring the most effective channels<\/strong><\/li>\n<li><strong>Capturing the benefits for your business<\/strong><\/li>\n<li><strong>Learn how to implement a simple strategy<\/strong><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#Marketing_digital_quest-ce_que_cest\" >Digital marketing: what is it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#Definition_du_marketing_digital\" >Definition of digital marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#Quels_sont_les_objectifs_du_marketing_digital\" >What are the objectives of digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#Les_principaux_canaux_du_marketing_digital\" >The main digital marketing channels<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#1_SEO_referencement_naturel\" >1. SEO (search engine optimization)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#2_SEA_referencement_payant\" >2. SEA (paid search)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#3_Reseaux_sociaux_Social_Media_Marketing\" >3. Social Media Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#4_Email_marketing\" >4. Email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#5_Content_marketing\" >5. Content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#6_Marketing_dinfluence\" >6. Influence marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#Pourquoi_utiliser_le_marketing_digital\" >Why use digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#Exemples_concrets_de_strategies_de_marketing_digital\" >Real-life examples of digital marketing strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.linkauthority.eu\/en\/digital-marketing-quest-ce-que-cest\/#Comment_demarrer_une_strategie_de_marketing_digital\" >How to get started with a digital marketing strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_digital_quest-ce_que_cest\"><\/span>Digital marketing: what is it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I see digital marketing as a modern toolbox for anyone who wants to make their mark on the internet. It's a set of marketing techniques that I use, and that you can also use, on all digital media to promote a product, a service, or even an idea.<\/p>\n<p>Websites, social networks, search engines, emails, mobile apps... Digital marketing is everywhere, and that's exactly what makes it so powerful. In this guide, I'll explain what it means in concrete terms, why it's essential, and above all, how to get started.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Definition_du_marketing_digital\"><\/span>Definition of digital marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital marketing - or digital marketing if you prefer - encompasses all marketing actions carried out via digital channels. The aim? <i>Reaching the right people, at the right time, with the right message<\/i>. This includes a variety of levers such as SEO, SEA, social networks, emailing, content, and more.<\/p>\n<p>I see this type of marketing as more interactive, more flexible and, above all, much more measurable than traditional marketing. And frankly, it's often more affordable too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quels_sont_les_objectifs_du_marketing_digital\"><\/span>What are the objectives of digital marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a well-thought-out digital strategy, every action has a clear objective. Here are the ones I find most often, and that you should keep in mind:<\/p>\n<ul>\n<li><strong>Attract qualified traffic<\/strong> : because not all visitors are created equal.<\/li>\n<li><strong>Convert visitors into customers<\/strong> A site without conversion is like a store without a till.<\/li>\n<li><strong>Retaining existing customers<\/strong> It's often cheaper than buying new ones.<\/li>\n<li><strong>Improve brand awareness<\/strong> Online: visibility is key.<\/li>\n<li><strong>Analyze and adjust performance<\/strong> Data is the key to continuous progress.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Les_principaux_canaux_du_marketing_digital\"><\/span>The main digital marketing channels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several channels that I use regularly, and each has its own specificities. I advise you to choose the ones that best suit your target and your resources.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_SEO_referencement_naturel\"><\/span>1. SEO (search engine optimization)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It's the art of optimizing your content so that it comes up naturally in search engines. In my view, it's a long-term investment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_SEA_referencement_payant\"><\/span>2. SEA (paid search)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With campaigns like Google Ads, you can appear immediately in the results. Ideal for one-off promotions or market testing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Reseaux_sociaux_Social_Media_Marketing\"><\/span>3. Social Media Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook, Instagram, LinkedIn, TikTok... These platforms allow you to create links, engage with your customers, and bring your brand to life.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Email_marketing\"><\/span>4. Email marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Often underestimated, email is a powerful lever for keeping in touch, proposing targeted offers and building loyalty.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Content_marketing\"><\/span>5. Content marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating useful, engaging and even inspiring content... This is an elegant way of attracting and convincing, without selling aggressively.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Marketing_dinfluence\"><\/span>6. Influence marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Collaborating with influencers allows you to reach communities that are already engaged. Personally, I recommend this approach when it's well-targeted and authentic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pourquoi_utiliser_le_marketing_digital\"><\/span>Why use digital marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If I had to convince you in one sentence: digital marketing is about efficiency, precision and adaptability. Here's why I prefer it:<\/p>\n<ul>\n<li><strong>Real-time results measurement<\/strong> Thanks to KPIs and ROI, we know where we're going.<\/li>\n<li><strong>Precise targeting<\/strong> We talk to those who are really interested.<\/li>\n<li><strong>Cost reduction<\/strong> less waste, more impact.<\/li>\n<li><strong>Flexibility<\/strong> Adjust, test, relaunch, without heaviness.<\/li>\n<li><strong>Constant presence<\/strong> Even when you're asleep, your brand continues to exist.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Exemples_concrets_de_strategies_de_marketing_digital\"><\/span>Real-life examples of digital marketing strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are two examples that I think speak for themselves, and might inspire you if you're looking for a place to start:<\/p>\n<ul>\n<li><strong>A local SME<\/strong> which uses SEO and emailing to generate qualified leads every month.<\/li>\n<li><strong>An online store<\/strong> which boosts sales through well-targeted Instagram campaigns and Google Ads retargeting.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Comment_demarrer_une_strategie_de_marketing_digital\"><\/span>How to get started with a digital marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting started is not that complicated. Here are the steps I recommend to get you off to a good start:<\/p>\n<ul>\n<li><strong>Define your goals<\/strong> Be clear, concrete and realistic.<\/li>\n<li><strong>Identify your audience<\/strong> The more you know about it, the better you can touch it.<\/li>\n<li><strong>Choosing the right channels<\/strong> You don't have to be everywhere, just be where your target is.<\/li>\n<li><strong>Create relevant content<\/strong> informative, useful, even entertaining.<\/li>\n<li><strong>Measure and adjust<\/strong> Test, analyze, improve, repeat.<\/li>\n<\/ul>\n<p>Digital marketing isn't just for big business. Even with limited resources, you can achieve concrete results if you learn how to use it properly. I'm a firm believer. It's a lever for equality, opportunity and, above all, immediate impact.<\/p>","protected":false},"excerpt":{"rendered":"<p>Understand the definition of digital marketing Discover its main objectives Explore the most effective channels Understand the benefits for your business Learn how to implement a simple strategy Digital marketing: what is it? 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