{"id":471,"date":"2025-10-23T04:35:00","date_gmt":"2025-10-23T04:35:00","guid":{"rendered":"https:\/\/www.linkauthority.eu\/?p=471"},"modified":"2025-08-04T12:39:47","modified_gmt":"2025-08-04T12:39:47","slug":"improve-google-seo-ranking","status":"publish","type":"post","link":"https:\/\/www.linkauthority.eu\/en\/improve-google-seo-ranking\/","title":{"rendered":"Increase SEO ranking: a simple and comprehensive guide"},"content":{"rendered":"<ul>\n<li>Understanding how Google ranks sites<\/li>\n<li>Effective keyword research<\/li>\n<li>Optimizing content with on-page SEO<\/li>\n<li>Improve the technical aspect of your site<\/li>\n<li>Getting quality backlinks<\/li>\n<li>Analyze results to improve<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkauthority.eu\/en\/improve-google-seo-ranking\/#Comprendre_comment_Google_classe_les_sites\" >Understanding how Google ranks sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkauthority.eu\/en\/improve-google-seo-ranking\/#Faire_une_recherche_de_mots-cles_efficace\" >Effective keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkauthority.eu\/en\/improve-google-seo-ranking\/#Optimiser_le_contenu_avec_lSEO_on-page\" >Optimizing content with on-page SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkauthority.eu\/en\/improve-google-seo-ranking\/#Balises_titres_et_meta_descriptions\" >Title tags and meta descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkauthority.eu\/en\/improve-google-seo-ranking\/#Structuration_avec_les_balises_H\" >Structuring with H tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkauthority.eu\/en\/improve-google-seo-ranking\/#Liens_internes\" >Internal links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkauthority.eu\/en\/improve-google-seo-ranking\/#Optimisation_des_images\" >Image optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkauthority.eu\/en\/improve-google-seo-ranking\/#Ameliorer_laspect_technique_de_son_site\" >Improve the technical aspect of your site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkauthority.eu\/en\/improve-google-seo-ranking\/#Obtenir_des_backlinks_de_qualite\" >Getting quality backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkauthority.eu\/en\/improve-google-seo-ranking\/#Mesurer_les_progres_et_ajuster\" >Measure progress and adjust<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkauthority.eu\/en\/improve-google-seo-ranking\/#Questions_frequentes\" >Frequently asked questions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Comprendre_comment_Google_classe_les_sites\"><\/span>Understanding how Google ranks sites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    Before diving headlong into optimizing my site, I wanted to understand what Google really expected. It's not enough to publish content. It has to respond precisely to a search intent. Google values pages that offer value, load quickly and are easy to navigate on mobile.\n  <\/p>\n<p>\n    For you too, it starts with recognizing that the search engine doesn't favor the biggest sites, but the most relevant ones. Here's what I remember:\n  <\/p>\n<ul>\n<li><strong>Relevance :<\/strong> the content must meet the intention behind the request.<\/li>\n<li><strong>Authority:<\/strong> the more your site is recommended by others (inbound links), the more credibility it gains.<\/li>\n<li><strong>User experience :<\/strong> smooth navigation, reduced loading time, clear design.<\/li>\n<li><strong>Mobile compatibility :<\/strong> Google favors adaptive sites.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Faire_une_recherche_de_mots-cles_efficace\"><\/span>Effective keyword research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    To capture the right audience, I had to target the right keywords. It's not just a question of search volume, but above all of intent. By analyzing the terms people use, I put myself in their shoes.\n  <\/p>\n<p>\n    I highly recommend :\n  <\/p>\n<ul>\n<li>Start with a basic keyword, related to your main activity or offer.<\/li>\n<li>Use tools like Google Keyword Planner to find high-potential expressions.<\/li>\n<li>Analyze the intention behind each word (purchase, information, navigation).<\/li>\n<li>Include <i>long-tail keywords<\/i> that attract a more targeted, and therefore more qualified, audience.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Optimiser_le_contenu_avec_lSEO_on-page\"><\/span>Optimizing content with on-page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    I quickly realized that substance alone is not enough. The form must also meet certain standards. Good content needs to be structured, clear and properly tagged.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Balises_titres_et_meta_descriptions\"><\/span>Title tags and meta descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    Every page deserves a unique title, with the main keyword well integrated. And an engaging description that makes you want to click, without ever deceiving.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Structuration_avec_les_balises_H\"><\/span>Structuring with H tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    Using tags <i>H1, H2, H3<\/i> helps me organize my ideas. It also helps Google understand what each section is about.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Liens_internes\"><\/span>Internal links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    I link my pages together to guide my visitors, while reinforcing the coherence of my site.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimisation_des_images\"><\/span>Image optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    Don't neglect images: explicit file name, well thought-out ALT tag, compression for fast loading.\n  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ameliorer_laspect_technique_de_son_site\"><\/span>Improve the technical aspect of your site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    I was confronted with more technical aspects, but essential ones. A slow or inaccessible site can ruin all efforts made on content.\n  <\/p>\n<ul>\n<li>Switch my site to HTTPS for greater security<\/li>\n<li>Create an XML sitemap to facilitate exploration<\/li>\n<li>Remove 404 errors, fix broken links<\/li>\n<li>Improve loading times with Google PageSpeed Insights<\/li>\n<li>Test mobile compatibility regularly<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Obtenir_des_backlinks_de_qualite\"><\/span>Getting quality backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    I realized that if I wanted to climb the results, other sites had to be talking about me. Not just any sites: credible sites in my field.\n  <\/p>\n<ul>\n<li>Write guest articles on well-known blogs<\/li>\n<li>Create content that is easy to share (studies, visuals, practical guides)<\/li>\n<li>Contact influencers or experts in my field directly<\/li>\n<li>Replace broken links on other sites with my own resources<\/li>\n<\/ul>\n<p>\n    It's relational work, sometimes long, but very rewarding. And it pays off in the long run.\n  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mesurer_les_progres_et_ajuster\"><\/span>Measure progress and adjust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    It's not enough to optimize once and for all. I've learned to monitor my results, correct my mistakes, and improve what's already working.\n  <\/p>\n<p>\n    Here are the tools I use the most:\n  <\/p>\n<ul>\n<li><strong>Google Analytics<\/strong> to track visitor behavior<\/li>\n<li><strong>Google Search Console<\/strong> to analyze printouts and indexing errors<\/li>\n<li><strong>SEMrush or Ahrefs<\/strong> to see where I stand in relation to my competitors<\/li>\n<\/ul>\n<p>\n    When I see a page that's stagnating, I update it, add fresh information, or rework its angle. Sometimes it's the little things that make all the difference.\n  <\/p>\n<p>\n    Improving your SEO on Google is like cultivating a garden: you have to sow the right seeds, water regularly, observe the growth, and adjust according to the seasons. It's not immediate, but it's sustainable. I encourage you to stay curious, persevere, and above all, always think about what your readers want to read.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Questions_frequentes\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>How long does it take to see the effects of SEO?<\/strong><br \/>\n    In general, between 3 and 6 months. This depends on the competition, your consistency, and the quality of your strategy.\n  <\/p>\n<p><strong>Is SEO more profitable than advertising?<\/strong><br \/>\n    SEO is a long-term investment. Advertising is effective in the short term. Personally, I like to mix the two.\n  <\/p>\n<p><strong>Is a blog essential for SEO?<\/strong><br \/>\n    Not essential, but useful. A blog allows you to cover a wide range of subjects and show off your expertise, which Google loves.\n  <\/p>","protected":false},"excerpt":{"rendered":"<p>Understanding How Google Ranks Websites Conducting an Effective Keyword-keywords Optimize content with on-page SEO Improve your website\u2019s technical aspects Get high-quality backlinks Analyze results to improve Understand how Google ranks websites Before diving headfirst into optimizing my website, I wanted to understand this\u2026<\/p>","protected":false},"author":1,"featured_media":473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","saswp_custom_schema_field":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":0,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media\/473"}],"wp:attachment":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}