{"id":471,"date":"2025-10-23T04:35:00","date_gmt":"2025-10-23T04:35:00","guid":{"rendered":"https:\/\/www.linkauthority.eu\/?p=471"},"modified":"2025-08-04T12:39:47","modified_gmt":"2025-08-04T12:39:47","slug":"increase-seo-ranking-google","status":"publish","type":"post","link":"https:\/\/www.linkauthority.eu\/en\/increase-seo-ranking-google\/","title":{"rendered":"Increase SEO ranking: a simple and comprehensive guide"},"content":{"rendered":"<ul>\n<li>Understanding how Google ranks sites<\/li>\n<li>Effective keyword research<\/li>\n<li>Optimizing content with on-page SEO<\/li>\n<li>Improve the technical aspect of your site<\/li>\n<li>Getting quality backlinks<\/li>\n<li>Analyze results to improve<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkauthority.eu\/en\/increase-seo-ranking-google\/#Comprendre_comment_Google_classe_les_sites\" >Understanding how Google ranks sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkauthority.eu\/en\/increase-seo-ranking-google\/#Faire_une_recherche_de_mots-cles_efficace\" >Effective keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkauthority.eu\/en\/increase-seo-ranking-google\/#Optimiser_le_contenu_avec_lSEO_on-page\" >Optimizing content with on-page SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkauthority.eu\/en\/increase-seo-ranking-google\/#Balises_titres_et_meta_descriptions\" >Title tags and meta descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkauthority.eu\/en\/increase-seo-ranking-google\/#Structuration_avec_les_balises_H\" >Structuring with H tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkauthority.eu\/en\/increase-seo-ranking-google\/#Liens_internes\" >Internal links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkauthority.eu\/en\/increase-seo-ranking-google\/#Optimisation_des_images\" >Image optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkauthority.eu\/en\/increase-seo-ranking-google\/#Ameliorer_laspect_technique_de_son_site\" >Improve the technical aspect of your site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkauthority.eu\/en\/increase-seo-ranking-google\/#Obtenir_des_backlinks_de_qualite\" >Getting quality backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkauthority.eu\/en\/increase-seo-ranking-google\/#Mesurer_les_progres_et_ajuster\" >Measure progress and adjust<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkauthority.eu\/en\/increase-seo-ranking-google\/#Questions_frequentes\" >Frequently asked questions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Comprendre_comment_Google_classe_les_sites\"><\/span>Understanding how Google ranks sites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    Before diving headlong into optimizing my site, I wanted to understand what Google really expected. It's not enough to publish content. It has to respond precisely to a search intent. Google values pages that offer value, load quickly and are easy to navigate on mobile.\n  <\/p>\n<p>\n    For you too, it starts with recognizing that the search engine doesn't favor the biggest sites, but the most relevant ones. Here's what I remember:\n  <\/p>\n<ul>\n<li><strong>Relevance :<\/strong> the content must meet the intention behind the request.<\/li>\n<li><strong>Authority:<\/strong> the more your site is recommended by others (inbound links), the more credibility it gains.<\/li>\n<li><strong>User experience :<\/strong> smooth navigation, reduced loading time, clear design.<\/li>\n<li><strong>Mobile compatibility :<\/strong> Google favors adaptive sites.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Faire_une_recherche_de_mots-cles_efficace\"><\/span>Effective keyword research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    To capture the right audience, I had to target the right keywords. It's not just a question of search volume, but above all of intent. By analyzing the terms people use, I put myself in their shoes.\n  <\/p>\n<p>\n    I highly recommend :\n  <\/p>\n<ul>\n<li>Start with a basic keyword, related to your main activity or offer.<\/li>\n<li>Use tools like Google Keyword Planner to find high-potential expressions.<\/li>\n<li>Analyze the intention behind each word (purchase, information, navigation).<\/li>\n<li>Include <i>long-tail keywords<\/i> that attract a more targeted, and therefore more qualified, audience.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Optimiser_le_contenu_avec_lSEO_on-page\"><\/span>Optimizing content with on-page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    I quickly realized that substance alone is not enough. The form must also meet certain standards. Good content needs to be structured, clear and properly tagged.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Balises_titres_et_meta_descriptions\"><\/span>Title tags and meta descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    Every page deserves a unique title, with the main keyword well integrated. And an engaging description that makes you want to click, without ever deceiving.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Structuration_avec_les_balises_H\"><\/span>Structuring with H tags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    Using tags <i>H1, H2, H3<\/i> helps me organize my ideas. It also helps Google understand what each section is about.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Liens_internes\"><\/span>Internal links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    I link my pages together to guide my visitors, while reinforcing the coherence of my site.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimisation_des_images\"><\/span>Image optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    Don't neglect images: explicit file name, well thought-out ALT tag, compression for fast loading.\n  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ameliorer_laspect_technique_de_son_site\"><\/span>Improve the technical aspect of your site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    I was confronted with more technical aspects, but essential ones. A slow or inaccessible site can ruin all efforts made on content.\n  <\/p>\n<ul>\n<li>Switch my site to HTTPS for greater security<\/li>\n<li>Create an XML sitemap to facilitate exploration<\/li>\n<li>Remove 404 errors, fix broken links<\/li>\n<li>Improve loading times with Google PageSpeed Insights<\/li>\n<li>Test mobile compatibility regularly<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Obtenir_des_backlinks_de_qualite\"><\/span>Getting quality backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    I realized that if I wanted to climb the results, other sites had to be talking about me. Not just any sites: credible sites in my field.\n  <\/p>\n<ul>\n<li>Write guest articles on well-known blogs<\/li>\n<li>Create content that is easy to share (studies, visuals, practical guides)<\/li>\n<li>Contact influencers or experts in my field directly<\/li>\n<li>Replace broken links on other sites with my own resources<\/li>\n<\/ul>\n<p>\n    It's relational work, sometimes long, but very rewarding. And it pays off in the long run.\n  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mesurer_les_progres_et_ajuster\"><\/span>Measure progress and adjust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    It's not enough to optimize once and for all. I've learned to monitor my results, correct my mistakes, and improve what's already working.\n  <\/p>\n<p>\n    Here are the tools I use the most:\n  <\/p>\n<ul>\n<li><strong>Google Analytics<\/strong> to track visitor behavior<\/li>\n<li><strong>Google Search Console<\/strong> to analyze printouts and indexing errors<\/li>\n<li><strong>SEMrush or Ahrefs<\/strong> to see where I stand in relation to my competitors<\/li>\n<\/ul>\n<p>\n    When I see a page that's stagnating, I update it, add fresh information, or rework its angle. Sometimes it's the little things that make all the difference.\n  <\/p>\n<p>\n    Improving your SEO on Google is like cultivating a garden: you have to sow the right seeds, water regularly, observe the growth, and adjust according to the seasons. It's not immediate, but it's sustainable. I encourage you to stay curious, persevere, and above all, always think about what your readers want to read.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Questions_frequentes\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>How long does it take to see the effects of SEO?<\/strong><br \/>\n    In general, between 3 and 6 months. This depends on the competition, your consistency, and the quality of your strategy.\n  <\/p>\n<p><strong>Is SEO more profitable than advertising?<\/strong><br \/>\n    SEO is a long-term investment. Advertising is effective in the short term. Personally, I like to mix the two.\n  <\/p>\n<p><strong>Is a blog essential for SEO?<\/strong><br \/>\n    Not essential, but useful. A blog allows you to cover a wide range of subjects and show off your expertise, which Google loves.\n  <\/p>","protected":false},"excerpt":{"rendered":"<p>Comprendre comment Google classe les sites Faire une recherche de mots-cl\u00e9s efficace Optimiser le contenu avec l\u2019SEO on-page Am\u00e9liorer l\u2019aspect technique de son site Obtenir des backlinks de qualit\u00e9 Analyser les r\u00e9sultats pour progresser Comprendre comment Google classe les sites Avant de me lancer t\u00eate baiss\u00e9e dans l\u2019optimisation de mon site, j\u2019ai voulu comprendre ce&#8230;<\/p>","protected":false},"author":1,"featured_media":473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","saswp_custom_schema_field":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":0,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media\/473"}],"wp:attachment":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}