{"id":529,"date":"2025-11-10T20:43:00","date_gmt":"2025-11-10T20:43:00","guid":{"rendered":"https:\/\/www.linkauthority.eu\/?p=529"},"modified":"2025-08-07T18:02:09","modified_gmt":"2025-08-07T18:02:09","slug":"links-seo","status":"publish","type":"post","link":"https:\/\/www.linkauthority.eu\/en\/links-seo\/","title":{"rendered":"SEO links: a practical guide to better referencing"},"content":{"rendered":"<ul>\n<li>Internal and external links influence SEO<\/li>\n<li>Backlinks boost your authority<\/li>\n<li>The choice of anchor text is crucial<\/li>\n<li>Dofollow and nofollow have distinct roles<\/li>\n<li>Good practices avoid penalties<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Quest-ce_quun_lien_en_SEO\" >What is a link in SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Pourquoi_les_liens_sont-ils_importants_pour_le_SEO\" >Why are links important for SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Amelioration_du_crawl_et_de_lindexation\" >Improved crawling and indexing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Renforcement_de_lautorite_via_les_backlinks\" >Building authority through backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Meilleure_experience_utilisateur_et_navigation\" >Better user experience and navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Transfert_de_PageRank_entre_pages\" >PageRank transfer between pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Les_differents_types_de_liens_SEO\" >The different types of SEO links<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Liens_internes\" >Internal links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Liens_externes\" >External links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Backlinks_liens_entrants\" >Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Liens_dofollow_vs_nofollow\" >Dofollow vs. nofollow links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Strategies_pour_obtenir_de_bons_backlinks\" >Strategies for obtaining good backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Bonnes_pratiques_de_linking_SEO\" >Good SEO linking practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Erreurs_frequentes_a_eviter\" >Common mistakes to avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Quelques_reponses_utiles_pour_aller_plus_loin\" >Some useful answers to take you further<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Quelle_est_la_difference_entre_un_lien_dofollow_et_nofollow\" >What's the difference between dofollow and nofollow links?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Combien_de_liens_internes_faut-il_ajouter_par_page\" >How many internal links should be added per page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.linkauthority.eu\/en\/links-seo\/#Les_liens_internes_ameliorent-ils_vraiment_le_SEO\" >Do internal links really improve SEO?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Quest-ce_quun_lien_en_SEO\"><\/span>What is a link in SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    Simply put, an SEO link is a passageway, a bridge between two web pages. I see it as an invisible thread that search engines use to explore, understand and rank content on the Internet. It can be an internal link, staying within the same site, or an external link, pointing elsewhere. Each link has a role to play, and using them well is already thinking strategy.\n  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pourquoi_les_liens_sont-ils_importants_pour_le_SEO\"><\/span>Why are links important for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    You're probably wondering why these links deserve so much attention. Let me explain. Search engines, like Google, use links to discover new pages, assess their relevance and, above all, determine their authority.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Amelioration_du_crawl_et_de_lindexation\"><\/span>Improved crawling and indexing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    When I link my pages together, I help Google to find them more easily. It's a bit like leaving light tags in a maze.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Renforcement_de_lautorite_via_les_backlinks\"><\/span>Building authority through backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    Backlinks are votes of confidence. When a site talks about mine by adding a link, it reinforces my credibility. But be careful, it has to be a reliable site, otherwise the opposite effect can occur.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Meilleure_experience_utilisateur_et_navigation\"><\/span>Better user experience and navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    For your visitors, well-placed links make navigation smoother and more pleasant. I always try to put them first.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Transfert_de_PageRank_entre_pages\"><\/span>PageRank transfer between pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    PageRank is a kind of invisible web currency. The more a page receives via links, the more important it is considered by search engines.\n  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Les_differents_types_de_liens_SEO\"><\/span>The different types of SEO links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    Not all links are created equal. By distinguishing between them, I can refine my strategy. Here are the ones I use and why.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Liens_internes\"><\/span>Internal links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    They connect my own pages. As well as helping with SEO, they structure my content, show what is prioritized, and guide the reader.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Liens_externes\"><\/span>External links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    These links lead to other sites. I choose them carefully, to prove that my sources are serious, relevant and even expert.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Backlinks_liens_entrants\"><\/span>Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    Getting backlinks is a real challenge. But they're powerful. They show that others trust me, that my content is worth quoting.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Liens_dofollow_vs_nofollow\"><\/span>Dofollow vs. nofollow links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    A link <i>dofollow<\/i> allows engines to track the destination and transmit PageRank. Conversely, a <i>nofollow<\/i> stops the transfer. I use both, depending on the objective.\n  <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategies_pour_obtenir_de_bons_backlinks\"><\/span>Strategies for obtaining good backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    Good backlinks don't just fall from the sky. I use several methods, some of them creative, to attract them naturally.\n  <\/p>\n<ul>\n<li><strong>Creating quality content<\/strong> - I publish useful guides that others want to share spontaneously.<\/li>\n<li><strong>Guest blogging<\/strong> - I write for other sites, adding value, while mentioning my own.<\/li>\n<li><strong>Exchanging links ethically<\/strong> - With trusted partners, never en masse, never artificially.<\/li>\n<li><strong>Press relations and influencers<\/strong> - I contact professionals to talk about my subjects, when it makes sense.<\/li>\n<li><strong>Analysis of competitor backlinks<\/strong> - I look at who's talking about them, and try to get on the same radar.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Bonnes_pratiques_de_linking_SEO\"><\/span>Good SEO linking practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    Before adding a link, I always think about its usefulness. Here are the rules I try to follow to keep my profile healthy.\n  <\/p>\n<ul>\n<li>Use a <strong>relevant anchor text<\/strong>neither too generic nor too optimized<\/li>\n<li>Avoid <strong>broken links<\/strong>that undermine experience and credibility<\/li>\n<li>Limiting <strong>irrelevant outbound links<\/strong>especially to dubious sites<\/li>\n<li>Ensuring <strong>consistency<\/strong> between the link and the content it leads to<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Erreurs_frequentes_a_eviter\"><\/span>Common mistakes to avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    I made some of these mistakes myself at the beginning. Correcting them has enabled me to make rapid and lasting progress.\n  <\/p>\n<ul>\n<li><strong>Over-optimized anchors<\/strong> - Too many keywords in links is suspicious<\/li>\n<li><strong>Buying massive backlinks<\/strong> - Tempting, but risky, because Google is watching<\/li>\n<li><strong>Using link farms<\/strong> - These networks are often spotted and penalized<\/li>\n<li><strong>Irrelevant or poor quality links<\/strong> - It's better to have fewer, high-quality links<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Quelques_reponses_utiles_pour_aller_plus_loin\"><\/span>Some useful answers to take you further<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\n    These are the questions I'm often asked. Maybe you're asking them too?\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quelle_est_la_difference_entre_un_lien_dofollow_et_nofollow\"><\/span>What's the difference between dofollow and nofollow links?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    A dofollow link transmits SEO juice, which can improve the ranking of the linked page. A nofollow link, on the other hand, transmits nothing, but is still useful in certain contexts, notably for link profile diversity.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Combien_de_liens_internes_faut-il_ajouter_par_page\"><\/span>How many internal links should be added per page?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    I never count exactly, but I make sure that each link makes sense, is useful, and remains natural to read. Better 5 good links than 20 useless ones.\n  <\/p>\n<h3><span class=\"ez-toc-section\" id=\"Les_liens_internes_ameliorent-ils_vraiment_le_SEO\"><\/span>Do internal links really improve SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n    Yes, without hesitation. They streamline navigation, redistribute notoriety between my pages, and help index less visible content.\n  <\/p>\n<p>\n    By understanding the subtleties of SEO links, you can make a real difference to your SEO. It takes discipline, observation and a little patience, but the results speak for themselves.\n  <\/p>","protected":false},"excerpt":{"rendered":"<p>Internal and external links influence SEO Backlinks reinforce your authority The choice of anchor text is crucial Dofollow and nofollow have very distinct roles Good practices avoid penalties What is a link in SEO? Simply put, an SEO link is a passageway, a bridge between two web pages....<\/p>","protected":false},"author":1,"featured_media":531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","rank_math_title":"","rank_math_description":"Liens SEO : boostez votre r\u00e9f\u00e9rencement avec des liens internes, externes et backlinks bien utilis\u00e9s \u2b50 strat\u00e9gies efficaces et erreurs \u00e0 \u00e9viter","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","saswp_custom_schema_field":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/comments?post=529"}],"version-history":[{"count":0,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media\/531"}],"wp:attachment":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media?parent=529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/categories?post=529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/tags?post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}