{"id":634,"date":"2025-12-15T16:26:00","date_gmt":"2025-12-15T16:26:00","guid":{"rendered":"https:\/\/www.linkauthority.eu\/?p=634"},"modified":"2026-11-09T06:04:55","modified_gmt":"2026-11-09T06:04:55","slug":"google-position-tool","status":"publish","type":"post","link":"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/","title":{"rendered":"Google position tracking: top tools to know"},"content":{"rendered":"<ul>\n<li>A Google ranking tool lets you track changes in your keywords' rankings.<\/li>\n<li>It analyzes search results, devices, and location.<\/li>\n<li>There are some free tools available, but they are less accurate.<\/li>\n<li>SEMrush, Ahrefs, and Serprobot are among the best.<\/li>\n<li>The right tool depends on your goals, your budget, and the number of keywords.<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Vous_cherchez_a_savoir_ou_vous_en_etes_sur_Google\" >Want to know where you stand on Google?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Quest-ce_quun_outil_de_positionnement_Google\" >What is a Google ranking tool?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Comment_fonctionne_un_outil_de_suivi_de_position\" >How does a location tracking tool work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Analyse_des_SERP\" >SERP Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Suivi_regulier\" >Regular follow-up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Geolocalisation_et_appareils\" >Geolocation and Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Comparaison_avec_les_concurrents\" >Comparison with Competitors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Comparatif_des_meilleurs_outils_de_positionnement_Google\" >Comparison of the Best Google Ranking Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Comment_choisir_le_bon_outil_selon_vos_besoins\" >How do you choose the right tool for your needs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Existe-t-il_des_outils_gratuits_pour_suivre_sa_position\" >Are there any free tools for tracking your location?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#FAQ_sur_les_outils_de_position_Google\" >FAQ on Google Ranking Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Pourquoi_est-il_important_de_suivre_ses_positions_Google\" >Why is it important to track your Google rankings?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Combien_de_fois_faut-il_verifier_ses_positions\" >How often should you check your positions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Peut-on_suivre_la_position_dun_concurrent\" >Can we track a competitor's location?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.linkauthority.eu\/en\/google-position-tool\/#Pret_a_passer_a_laction\" >Ready to take action?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vous_cherchez_a_savoir_ou_vous_en_etes_sur_Google\"><\/span>Want to know where you stand on Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When I was just starting out, I asked myself that same question. When you spend hours writing, optimizing, and structuring a website or blog, you want to know if your efforts are paying off. For that, there\u2019s nothing better than a good Google ranking tracking tool. Whether you\u2019re a passionate blogger, an SEO consultant, or an entrepreneur, I get it. It\u2019s a habit I quickly picked up, and I highly recommend it.<\/p>\n<p>In this article, I'll help you choose the right tool for you\u2014without any unnecessary jargon, but with a truly practical approach. Follow along.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quest-ce_quun_outil_de_positionnement_Google\"><\/span>What is a Google ranking tool?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Simply put, it\u2019s a tool that tells you where your website ranks on Google when someone searches for a specific keyword. It\u2019s not just a matter of checking by typing the query yourself. The results are personalized, so what you see isn\u2019t always what your visitors see.<\/p>\n<p>A good tool provides you with raw, unbiased, reliable, and\u2014most importantly\u2014up-to-date data. It shows you whether you\u2019re climbing, staying steady, or losing ground. This is essential for measuring the impact of your SEO efforts and adjusting your strategies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comment_fonctionne_un_outil_de_suivi_de_position\"><\/span>How does a location tracking tool work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Analyse_des_SERP\"><\/span>SERP Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The core of the system is the analysis of SERPs\u2014that is, Google\u2019s search results pages. The tool automatically scans them to see where you rank. It saves a huge amount of time\u2014trust me.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Suivi_regulier\"><\/span>Regular follow-up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some tools track your rankings daily, while others do so weekly. It's up to you to decide what works best for you, depending on your industry or how often you optimize.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Geolocalisation_et_appareils\"><\/span>Geolocation and Devices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can see where you are on a mobile device in Paris, or on a desktop computer in Lyon. This is very useful if your business is local or if your audience varies depending on the device.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comparaison_avec_les_concurrents\"><\/span>Comparison with Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I find this feature fascinating. It lets you see whether you're ahead of or behind your competitors for a given keyword. That's enough to spark a little competitive spirit, isn't it?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comparatif_des_meilleurs_outils_de_positionnement_Google\"><\/span>Comparison of the Best Google Ranking Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are three tools I've tested, each with its own advantages. Take a good look\u2014there's something for everyone, and for every budget.<\/p>\n<ul>\n<li><strong>SEMrush<\/strong> : An extremely comprehensive tool. It does much more than just track rankings. It audits your website, analyzes your competitors, and offers recommendations\u2026 A true Swiss Army knife. Starting at \u20ac119\/month, but with a free trial.<\/li>\n<li><strong>Ahrefs<\/strong> : Also very powerful, especially for tracking backlinks. Very user-friendly interface, accurate data, but no free trial. Starting at \u20ac99\/month.<\/li>\n<li><strong>Serprobot<\/strong> : Perfect for beginners. Simple, fast, and no-frills. There's a free version and a paid version starting at \u20ac4.99\/month. Excellent value for the money.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Comment_choisir_le_bon_outil_selon_vos_besoins\"><\/span>How do you choose the right tool for your needs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I've often wondered what the \u00abperfect\u00bb tool is. In reality, it all depends on your goals. Here's what I recommend you consider:<\/p>\n<ul>\n<li><i>How many keywords do you want to track?<\/i> Some tools limit the number, or charge you more if you go over the limit.<\/li>\n<li><i>What is your budget?<\/i> There's no need to break the bank if you're just starting out. Start simple, then build from there.<\/li>\n<li><i>Is the interface easy to use?<\/i> Personally, I avoid platforms that are too complicated. A straightforward tool saves time.<\/li>\n<li><i>Do you need additional SEO analysis?<\/i> If you want to centralize everything, SEMrush or Ahrefs are solid choices.<\/li>\n<\/ul>\n<p>Trust yourself. A free trial is often the best way to get a real sense of what it's like.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Existe-t-il_des_outils_gratuits_pour_suivre_sa_position\"><\/span>Are there any free tools for tracking your location?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The answer is yes. I use some of them as a supplement. The best-known one is Google Search Console. It shows you the average ranking for a keyword over a given period. It\u2019s handy, but not extremely accurate.<\/p>\n<p>Other tools, such as Serprobot, offer a free version\u2014with some limitations, of course. For occasional use, it\u2019s more than enough.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_sur_les_outils_de_position_Google\"><\/span>FAQ on Google Ranking Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Pourquoi_est-il_important_de_suivre_ses_positions_Google\"><\/span>Why is it important to track your Google rankings?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Because without metrics, you're flying blind. Knowing your standing helps you understand what's working, what needs improvement, and where to focus your efforts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Combien_de_fois_faut-il_verifier_ses_positions\"><\/span>How often should you check your positions?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once a week is a good frequency. If you check too often, you risk worrying unnecessarily. SEO takes time; you have to be patient and persistent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Peut-on_suivre_la_position_dun_concurrent\"><\/span>Can we track a competitor's location?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, and I actually encourage you to do so. It\u2019s a source of inspiration and a way to spot opportunities. Be careful, though, not to get caught up in comparing yourself to others.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pret_a_passer_a_laction\"><\/span>Ready to take action?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using a Google ranking tracking tool is like adding a GPS to your SEO strategy. You know where you\u2019re going, and you can adjust your course. I hope I\u2019ve helped you see things more clearly\u2014and, above all, make your choice with confidence.<\/p>\n<p>Try out a tool, monitor the results, and make adjustments over time. SEO is a journey, not a destination.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Google ranking tool enables you to track the evolution of your keyword rankings. It analyzes search results, devices and location. Some free tools exist, but are less precise. SEMrush, Ahrefs and Serprobot are among the best. The right tool depends on your objectives, your budget and the volume of...<\/p>","protected":false},"author":1,"featured_media":636,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","saswp_custom_schema_field":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":1,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"predecessor-version":[{"id":1635,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/634\/revisions\/1635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media\/636"}],"wp:attachment":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/tags?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}