{"id":854,"date":"2026-02-24T22:30:00","date_gmt":"2026-02-24T22:30:00","guid":{"rendered":"https:\/\/www.linkauthority.eu\/?p=854"},"modified":"2025-08-08T20:38:31","modified_gmt":"2025-08-08T20:38:31","slug":"sponsored-links-seo","status":"publish","type":"post","link":"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/","title":{"rendered":"SEO sponsored links: winning strategies"},"content":{"rendered":"<ul>\n<li>I'm clarifying the difference between SEA and SEO to avoid common confusion.<\/li>\n<li>I'll show you when to invest in sponsored links and when to focus on organic traffic.<\/li>\n<li>I combine the two channels to cover a wider range of investment objectives and smooth out the risk.<\/li>\n<li>I'll walk you through a practical method for launching a successful SEA campaign.<\/li>\n<li>I'm sharing my key performance indicators (KPIs) and how to interpret them correctly.<\/li>\n<li>I explain attribution\u2014beyond the last click\u2014with restraint and common sense.<\/li>\n<li>I'll list some common mistakes and my simple solutions.<\/li>\n<li>I'll outline some e-commerce, B2B, and local use cases to help you visualize the possibilities.<\/li>\n<li>I recommend practical tools to save time in your day-to-day work.<\/li>\n<li>I'll answer some frequently asked questions, and then I'll propose an action plan.<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Contents\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#Quappelle-t-on_%C2%AB_liens_sponsorises_%C2%BB_et_%C2%AB_SEO_%C2%BB\" >What are \u00absponsored links\u00bb and \u00abSEO\u00bb?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#Sea_vs_SEO_differences_cles\" >Sea vs. SEO: Key Differences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#Les_annonces_payantes_influencent-elles_le_SEO\" >Do paid ads affect SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#Construire_une_strategie_combinee_SEO_SEA\" >Developing a Combined SEO &amp; SEA Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#Mettre_en_place_une_campagne_de_liens_sponsorises\" >Set up a paid search campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#Mesurer_attribuer_KPI_et_modeles\" >Measure &amp; Assign: KPIs and Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#Erreurs_frequentes_et_comment_les_eviter\" >Common mistakes and how to avoid them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#Cas_dusage_par_type_dactivite\" >Use Cases by Business Type<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#E-commerce\" >E-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#B2B\" >B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#Local\" >Local<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#Outils_ressources_utiles\" >Useful Tools &amp; Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#FAQ\" >FAQ<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#Glossaire\" >Glossary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.linkauthority.eu\/en\/sponsored-links-seo\/#Appel_a_laction\" >Call to Action<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Quappelle-t-on_%C2%AB_liens_sponsorises_%C2%BB_et_%C2%AB_SEO_%C2%BB\"><\/span>What are \u00absponsored links\u00bb and \u00abSEO\u00bb?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When I say <strong>sponsored links<\/strong>, I'm thinking about the <i>SEA<\/i> : You bid on keywords, your ad appears immediately, you pay per click, and you control your ad\u2019s visibility with surgical precision. The <strong>SEO<\/strong>, he, on the other hand, is the <i>natural referencing<\/i> : I optimize the site, create useful content, build authority, and my pages climb higher in organic search results\u2014without paying for every click.<\/p>\n<p>Dans la SERP, les <strong>annonces<\/strong> apparaissent au-dessus ou en dessous des r\u00e9sultats, parfois dans un carrousel Shopping ; les <strong>r\u00e9sultats organiques<\/strong> occupent le corps central, avec des enrichissements (extraits optimis\u00e9s, avis, FAQs). Le SEA s\u2019active en heures, le SEO en semaines ou mois ; l\u2019un ob\u00e9it \u00e0 une <i>logique d\u2019ench\u00e8res<\/i>, l\u2019autre \u00e0 des <i>algorithmes<\/i> et \u00e0 la qualit\u00e9 globale du site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sea_vs_SEO_differences_cles\"><\/span>Sea vs. SEO: Key Differences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>D\u00e9lai d\u2019impact<\/strong> : le SEA apporte du trafic quasi instantan\u00e9 ; le SEO construit un actif durable, palier apr\u00e8s palier.<\/li>\n<li><strong>Cost<\/strong> : SEA = CPC variable ; SEO = co\u00fbt de production\/optimisation, amorti dans le temps.<\/li>\n<li><strong>Sustainability<\/strong> : couper le budget SEA, c\u2019est couper le trafic ; le SEO continue de performer, de fa\u00e7on plus r\u00e9siliente.<\/li>\n<li><strong>Control<\/strong> : le SEA offre un pilotage fin (ench\u00e8res, audiences, horaires) ; le SEO offre moins de leviers imm\u00e9diats, mais une cr\u00e9dibilit\u00e9 organique sup\u00e9rieure.<\/li>\n<li><strong>Intentions couvertes<\/strong> : le SEA excelle en bas de funnel, le SEO rayonne sur tout le parcours, de l\u2019informationnel au transactionnel.<\/li>\n<\/ul>\n<p><i>My opinion<\/i> : opposer les deux est contre-productif ; <strong>ensemble<\/strong>, ils maximisent la couverture d\u2019intentions et stabilisent le co\u00fbt d\u2019acquisition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Les_annonces_payantes_influencent-elles_le_SEO\"><\/span>Do paid ads affect SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Je le dis sans ambages : <strong>aucun budget SEA n\u2019am\u00e9liore directement vos positions SEO<\/strong>. En revanche, des <i>effets indirects<\/i> existent et je les exploite volontiers : tester des titres\/arguments via annonces, analyser les termes de recherche pour enrichir le contenu, am\u00e9liorer les <strong>landing pages<\/strong> (vitesse, UX, pertinence) \u2014 autant de b\u00e9n\u00e9fices pour les deux canaux.<\/p>\n<p>Je r\u00e9fute le mythe \u201cpayer fait mieux ranker\u201d, et je vous oriente vers les vrais leviers : qualit\u00e9 \u00e9ditoriale, maillage interne, technique saine, et pages qui convertissent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Construire_une_strategie_combinee_SEO_SEA\"><\/span>Developing a Combined SEO &amp; SEA Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Je commence par <strong>cartographier les intentions<\/strong> : informationnelles, commerciales, transactionnelles. J\u2019associe chaque intention \u00e0 un <i>canal prioritaire<\/i> et \u00e0 une page cible.<\/p>\n<ul>\n<li><strong>Budget en 70\/20\/10<\/strong> : 70% sur le c\u0153ur rentable, 20% en it\u00e9ration, 10% en innovations (nouveaux mots-cl\u00e9s, audiences, formats).<\/li>\n<li><strong>Partage de donn\u00e9es<\/strong> : requ\u00eates SEA &rarr; SEO, termes n\u00e9gatifs, taux de conv., co\u00fbts marginaux.<\/li>\n<li><strong>D\u00e9fense de marque<\/strong> : ench\u00e9rir sur la marque pour prot\u00e9ger la SERP, tout en optimisant la page marque en SEO.<\/li>\n<li><strong>Conqu\u00eate<\/strong> : SEA pour capter vite les requ\u00eates concurrentielles, SEO pour b\u00e2tir l\u2019autorit\u00e9 et r\u00e9duire le CPC \u00e0 terme.<\/li>\n<li><strong>Tests SEA &rarr; SEO<\/strong> : je valide titres\/angles via annonces, puis je priorise la roadmap \u00e9ditoriale sur la preuve de demande.<\/li>\n<\/ul>\n<p>J\u2019aligne ensuite une <strong>carte mots-cl\u00e9s par intention<\/strong>, un <i>plan SEO \u2194 groupes d\u2019annonces<\/i>, et une <i>roadmap de contenus<\/i> bas\u00e9e sur les r\u00e9sultats des tests payants. Cette synergie, concr\u00e8te, \u00e9vite la navigation \u00e0 vue.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mettre_en_place_une_campagne_de_liens_sponsorises\"><\/span>Set up a paid search campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Je pars d\u2019un <strong>objectif clair<\/strong> (lead, vente, visibilit\u00e9), je choisis la plateforme (Google Ads, Microsoft Advertising), puis je structure : campagnes, groupes d\u2019annonces, types de correspondance.<\/p>\n<ul>\n<li><strong>Editorial<\/strong> : annonces percutantes, extensions utiles, promesse coh\u00e9rente avec la page d\u2019atterrissage.<\/li>\n<li><strong>Tracking<\/strong> : conversions param\u00e9tr\u00e9es (balises, GA4, CRM), UTMs propres, audiences bien d\u00e9finies.<\/li>\n<li><strong>Lancement<\/strong> : budget test, strat\u00e9gie d\u2019ench\u00e8res adapt\u00e9e, listes n\u00e9gatives, exclusions de placements.<\/li>\n<li><strong>Optimisation<\/strong> : A\/B test it\u00e9ratif, ajustements d\u2019ench\u00e8res, revue des termes de recherche, am\u00e9lioration continue des pages.<\/li>\n<\/ul>\n<ul>\n<li><strong>Check technique<\/strong> : vitesse mobile &lt; 2\u20133 s, messages clairs, formulaires courts, friction minimale.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Mesurer_attribuer_KPI_et_modeles\"><\/span>Measure &amp; Assign: KPIs and Models<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Je lis mes chiffres avec granularit\u00e9, sans f\u00e9tichisme du dernier clic. Je rapproche SEO &amp; SEA dans un <i>m\u00eame reporting<\/i>, pour arbitrer volume, rentabilit\u00e9 et part de voix.<\/p>\n<ul>\n<li><strong>Mes KPI<\/strong> : CTR, CPC, CPA\/CPL, ROAS, taux de conversion, part d\u2019impressions, rang d\u2019annonce, trafic organique assist\u00e9.<\/li>\n<li><strong>Allocation<\/strong> : dernier clic, position-based, time-decay, et si possible <i>data-driven<\/i> pour capter les contributions interm\u00e9diaires.<\/li>\n<\/ul>\n<p><i>Ma r\u00e8gle<\/i> : je compare toujours le co\u00fbt marginal d\u2019un clic SEA \u00e0 la valeur marginale d\u2019un gain SEO, afin d\u2019allouer le budget avec discernement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Erreurs_frequentes_et_comment_les_eviter\"><\/span>Common mistakes and how to avoid them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Couper trop t\u00f4t le SEO parce que le SEA performe, puis payer le prix fort quand la concurrence hausse ses ench\u00e8res.<\/li>\n<li>Mesure incompl\u00e8te : conversions non trac\u00e9es, UTMs manquants, import CRM absent.<\/li>\n<li>Landing pages pauvres : contenu mince, promesse floue, exp\u00e9rience mobile heurt\u00e9e.<\/li>\n<li>Oublier les n\u00e9gatifs, et laisser l\u2019algorithme dilapider le budget sur des requ\u00eates parasites.<\/li>\n<li>Ne pas s\u00e9parer les intentions haut\/milieu\/bas de funnel, et m\u00e9langer des KPI incompatibles.<\/li>\n<\/ul>\n<p>Mon antidote : <strong>discipline de mesure<\/strong>, <i>tests rapides<\/i>, et une hygi\u00e8ne de compte irr\u00e9prochable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cas_dusage_par_type_dactivite\"><\/span>Use Cases by Business Type<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"E-commerce\"><\/span>E-commerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>SEA : Shopping + Recherche pour l\u2019acquisition rapide ; remarketing dynamique pour le rattrapage.<\/li>\n<li>SEO : cat\u00e9gories robustes, filtres indexables avec pr\u00e9caution, guides d\u2019achat qui rassurent.<\/li>\n<li><i>My advice<\/i> : priorisez les cat\u00e9gories \u00e0 forte marge, puis \u00e9largissez par grappes.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"B2B\"><\/span>B2B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>SEA : mots-cl\u00e9s \u00e0 forte intention, audiences sur signaux d\u2019entreprise, formulaires courts.<\/li>\n<li>SEO : pages \u201cprobl\u00e8me &rarr; solution\u201d, \u00e9tudes de cas, contenus MOFU pour le nurturing.<\/li>\n<li><i>My advice<\/i> : alignez CRM et qualification, sinon le CPA ment par omission.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Local\"><\/span>Local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>SEA : campagnes locales, extensions de lieu, appels, horaires.<\/li>\n<li>SEO : fiche \u00e9tablissement optimis\u00e9e, avis, NAP coh\u00e9rent, pages de zone.<\/li>\n<li><i>My advice<\/i> : captez les \u201cpr\u00e8s de chez moi\u201d, puis fid\u00e9lisez avec des pages services soign\u00e9es.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Outils_ressources_utiles\"><\/span>Useful Tools &amp; Resources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Recherche &amp; planification<\/strong> : planificateur de mots-cl\u00e9s, rapports de requ\u00eates, analyse de tendances.<\/li>\n<li><strong>Mesure<\/strong> : GA4, importations CRM, tableaux de bord personnalis\u00e9s.<\/li>\n<li><strong>Technical<\/strong> : outils d\u2019audit de pages, tests de vitesse, v\u00e9rification des balises.<\/li>\n<li><strong>Cr\u00e9ation<\/strong> : g\u00e9n\u00e9rateurs de variations d\u2019annonces, checklists de landing pages.<\/li>\n<\/ul>\n<p>Je privil\u00e9gie des outils sobres, robustes, qui \u00e9clairent la d\u00e9cision sans noyer les \u00e9quipes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Faut-il ench\u00e9rir sur sa marque&nbsp;?<\/strong> Oui, pour d\u00e9fendre la SERP, contr\u00f4ler le message, et limiter la pr\u00e9emption concurrente.<\/li>\n<li><strong>Le SEO suffit-il dans un march\u00e9 comp\u00e9titif&nbsp;?<\/strong> Rarement ; j\u2019utilise le SEA pour acc\u00e9l\u00e9rer l\u2019apprentissage et capter le bas de funnel.<\/li>\n<li><strong>Combien investir au d\u00e9part&nbsp;?<\/strong> Autant que n\u00e9cessaire pour atteindre la <i>significativit\u00e9<\/i> statistique, sans br\u00fbler la tr\u00e9sorerie : je pr\u00e9f\u00e8re une mont\u00e9e en puissance par paliers.<\/li>\n<li><strong>Quand r\u00e9duire le SEA&nbsp;?<\/strong> Quand le SEO prouve une traction stable sur un segment, et que le CPC marginal d\u00e9passe la valeur marginale.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Glossaire\"><\/span>Glossary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>SEA<\/strong> : liens sponsoris\u00e9s, visibilit\u00e9 achet\u00e9e via ench\u00e8res.<\/li>\n<li><strong>SEO<\/strong> : r\u00e9f\u00e9rencement naturel, visibilit\u00e9 m\u00e9rit\u00e9e par la qualit\u00e9 du site.<\/li>\n<li><strong>CPC<\/strong> : co\u00fbt par clic ; <strong>CPA\/CPL<\/strong> : co\u00fbt par action\/lead ; <strong>ROAS<\/strong> : retour sur d\u00e9penses publicitaires.<\/li>\n<li><strong>Intentions<\/strong> : stades du parcours (haut, milieu, bas de funnel), du curieux \u00e0 l\u2019acheteur press\u00e9.<\/li>\n<li><strong>Terme n\u00e9gatif<\/strong> : requ\u00eate exclue pour \u00e9viter le gaspillage.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Appel_a_laction\"><\/span>Call to Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Si j\u2019\u00e9tais \u00e0 votre place, je lancerais d\u00e8s cette semaine un <strong>sprint de 30 jours<\/strong> : 1) carte des intentions et des pages cibles, 2) campagne SEA test \u00e0 budget contr\u00f4l\u00e9, 3) am\u00e9lioration d\u2019une landing page cl\u00e9, 4) tableau de bord commun SEO &amp; SEA. Pas \u00e0 pas, avec m\u00e9thode, vous r\u00e9duirez le bruit, et vous augmenterez vos revenus \u00e0 co\u00fbt ma\u00eetris\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"<p>I\u2019ll clarify the difference between SEA and SEO to avoid common confusion. I\u2019ll show you when to invest in paid search ads and when to focus on organic results. I combine both channels to cover a wider range of search intent and mitigate risk. I\u2019ll walk you through a practical method for launching a high-performing SEA campaign. I\u2019ll share my KPIs for\u2026<\/p>","protected":false},"author":1,"featured_media":856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","saswp_custom_schema_field":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/comments?post=854"}],"version-history":[{"count":0,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/posts\/854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media\/856"}],"wp:attachment":[{"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/media?parent=854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/categories?post=854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.linkauthority.eu\/en\/wp-json\/wp\/v2\/tags?post=854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}