Web copywriting jobs: how to get started

• You don't need a specific diploma to become a web copywriter.
• Mastering the language, SEO and adapting to customers is essential.
• Online or self-taught training courses are available to help you progress.
• There are many platforms for finding jobs and assignments.
• Whether you're a freelancer or an employee, there's a way to work that's right for you.
• A good portfolio and online presence make all the difference.
• There's plenty of scope for development, especially in content management.

What is a web copywriter?

I have a fascinating job: web copywriter. My main role is to write content optimized for the Internet, with the aim of informing, convincing or selling. It may sound simple at first glance, but the reality is far more nuanced.

A SEO copywriter focuses on natural search engine optimization, while a copywriter seeks to persuade. Visit web journalist, as for him, he adapts information with rigor. Each of these profiles has its place, and it's not uncommon to juggle several hats as you go along.

Skills required to become a web copywriter

If you want to get started, there are a number of skills you need. I've had to acquire them myself, sometimes with pain, often with passion:

• Excellent command of French spelling, grammar, style... nothing should escape you.
• A solid foundation in SEO Understanding keywords, HTML tags and search intent.
• Adaptability Every customer, every project demands a particular tone.
• Knowledge of tools CMS like WordPress, SEO analysis software, automatic proofreaders...

Without these basics, it's hard to convince a recruiter or a customer.

Training and career paths

Good news: no diploma is required. But the right training can change everything. I've personally taken several online courses, some of which were free, some of which led to certification.

You can also teach yourself, using tutorials, specialized articles or MOOCs. The important thing is to practice, to read, to write, again and again. Some come from journalism, others from marketing, or even from a completely different field. This diversity is a real asset.

Where can I find a job as a web copywriter?

When I started out, I quickly wondered where to post my application. Here are the channels I tried out:

• Specialized platforms Malt, Textbroker, Redacteur.com. Ideal for starting out, even if rates are often low.
• General sites Indeed, Welcome to the Jungle, Pôle Emploi sometimes. There are some real gems to be found here.
• Social networks LinkedIn for networking, Facebook for support groups.
• Direct prospecting I've sent e-mails to agencies, sometimes with success. Dare to make yourself known!

Multiply your approaches. That's how you'll find your place.

Freelance or employee: which status to choose?

For a long time, I hesitated between the comfort of salaried employment and the freedom of freelancing. Each option has its advantages.

• Employee Fixed hours, security, team environment. Ideal for those who prefer stability.
• Freelance The new job: total autonomy, choice of projects, freedom to work from anywhere. But also loneliness and instability.

Ask yourself the right questions: are you organized? Are you resilient in the face of uncertainty? Everyone has their own pace and ambitions.

How do you stand out as a web copywriter?

In a competitive market, I quickly realized that I had to stand out from the crowd. Here's what really made the difference for me:

• Create an online portfolio Even if you have no experience, show us your texts, essays and personal projects.
• Publish regularly A blog, LinkedIn posts, anything to show off your writing skills.
• Continuous training SEO evolves, trends change. Don't stand still.
• Taking care of your online presence : a clear bio, a professional photo, consistent publications.

Your visibility is your best asset. Put it to work for your credibility.

Salary and career prospects

The question that often comes up: how much can you earn? As an employee, salaries vary between €1,800 and €2,800 gross per month, depending on experience. As a freelancer, it's very variable. As for me, I started at 5 cts/word, then climbed with time and specialization.

With experience, you can progress to positions such as content manager, UX writer, or editorial project manager. Roles that are more strategic, better paid, and just as exciting.

In short, the web copywriting profession is within the reach of those who take the time to learn, adapt and build their credibility. If you're curious, rigorous and love words, then go for it. The market needs varied, sincere and committed profiles.

Do I need a diploma to become a web copywriter?

No, and that's precisely what makes this profession so attractive. On the other hand, well-targeted training can help you progress faster and avoid the classic pitfalls.

How do you get your first assignment as a copywriter?

Start by writing. Create a portfolio, even a modest one. Offer your services to people around you, on platforms or to local associations. Experience will come quickly if you're motivated.